Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.5 /10

49 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

2% Negative

7% Neutral

91% Positive

Pros

Respectful
Performance Enhancing
Continually Improving Product
Helps Innovate

Feature Ratings

Average 86

Cross Channel Attribution Analysis

Customer Journey Modelling

Audience Demographics

Data Visualization

API Framework

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Segmentation

Predictive Analytics

Metadata Management

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Customization

Breadth of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Product Analytics

Score 8.6

View Adobe Analytics in this category (opens in a new tab)

Website Analytics

Score 8.5

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Katheline O.

Role: Human Resources
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

A Game-Changer in Digital Marketing Insights

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics is different because it uses smart tools, tracks across channels, and works well with other Adobe products for better customer insights.

What is your favorite aspect of this product?

The best thing about Adobe Analytics is its smart AI tools that make it easy to understand and use complex data.

What do you dislike most about this product?

It can be hard for new users to learn and use all its advanced features.

What recommendations would you give to someone considering this product?

I would suggest them to use the training tools to learn how it works, and make sure your team can handle its advanced features.

Pros

Reliable
Enables Productivity
Unique Features
Efficient Service

Aman G.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic tool

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Number one in the Market

What is your favorite aspect of this product?

Data Segmentation and Web Analytics

What do you dislike most about this product?

Nothing at the moment almost fulfill my requirements

What recommendations would you give to someone considering this product?

Amazing tool go for it!

Pros

Continually Improving Product
Reliable
Performance Enhancing
Unique Features

Jonathan M.

Role: C-Level
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

My analyzes are perfect with Adobe

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Many issues are being addressed, including analytics for landing pages, customer journeys, and attrition monitoring, as well as connection with Target is a retailer for more comprehensive campaign tracking. This has allowed us to make more efficient use of our current assets while simultaneously catering to our clients' specific wishes through our websites.

What is your favorite aspect of this product?

Analyze your data in a variety of ways using Adobe Analytics, a robust and efficient solution for data analytics. Its capacity to offer a decent dashboard that simplifies data understanding and allows us to map it according to our own needs is also noteworthy. On the other hand, developers do have a learning curve, but it makes integration easier.

What do you dislike most about this product?

While Adobe Analytics is an excellent analytics tool, it does have its price points. However, in my opinion, it is a worthwhile investment for large-scale companies who are serious about collecting user data and retaining users.

What recommendations would you give to someone considering this product?

Building real-time data analytics, connecting data from third-party applications, and managing content has never been easier than with this Adobe software. Data visualization with Adobe Analytics is second to none, and the platform also facilitates marketing feedback gathering, content sharing, and administration.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Product Analytics

Website Analytics

Voice of the Customer

Adobe Analytics Reviews

Katheline O.

A Game-Changer in Digital Marketing Insights

Likeliness to Recommend

Pros

Aman G.

Fantastic tool

Likeliness to Recommend

Pros

Jonathan M.

My analyzes are perfect with Adobe

Likeliness to Recommend

Pros

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1
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Feature Ratings

Cross Channel Attribution Analysis

Customer Journey Modelling

Audience Demographics

Data Visualization

API Framework

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Segmentation

Predictive Analytics

Metadata Management

Vendor Capability Ratings

Quality of Features

Ease of Customization

Breadth of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training