Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.2 /10
CX Score
8.4 /10
Adobe Analytics
8.2 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Voice of the Customer category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 86

Dashboards, Analytics and Reporting

89

Alerts

88

Multi-Channel Data Collection

87

Text Analytics

87

Data Visualization

85

API Framework

85

Questionnaire Design/Survey Builder

80

Sentiment Analytics

75

Vendor Capability Ratings

Average 84

Quality of Features

88

Vendor Support

87

Breadth of Features

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Ease of Implementation

84

Business Value Created

84

Ease of IT Administration

79

Ease of Customization

79

Availability and Quality of Training

76

Adobe Analytics Reviews

Parimal D.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

User friendly and descriptive

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Has advanced data analysis, visualization, and machine learning-driven insights, integrated seamlessly with Adobe's marketing cloud solutions,

What is your favorite aspect of this product?

Robust data visualization capabilities, which help in gaining actionable insights

What do you dislike most about this product?

Leverage its advanced features and customization options effectively is tough

What recommendations would you give to someone considering this product?

Thoroughly explore its features, invest in training for your team, assess data integration capabilities

Pros

  • Unique Features
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rajat S.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Great product - intuitive UI

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

It creates great business value

What is your favorite aspect of this product?

Product strategy is just amazing

What do you dislike most about this product?

Data integration can be improved

What recommendations would you give to someone considering this product?

Please try it once and you will love it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jun 2023

"Easy to use, but a bit pricey."

Likeliness to Recommend

8 /10

Pros

  • Performance Enhancing
  • Unique Features
  • Reliable
  • Respectful

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