Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.2 /10
CX Score
8.4 /10
Adobe Analytics
8.2 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Voice of the Customer category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 86

Dashboards, Analytics and Reporting

89

Alerts

88

Multi-Channel Data Collection

87

Text Analytics

87

Data Visualization

85

API Framework

85

Questionnaire Design/Survey Builder

80

Sentiment Analytics

75

Vendor Capability Ratings

Average 84

Quality of Features

88

Vendor Support

87

Breadth of Features

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Ease of Implementation

84

Business Value Created

84

Ease of IT Administration

79

Ease of Customization

79

Availability and Quality of Training

76

Adobe Analytics Reviews

Hinal S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use, Help to Improve Data visualization

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

The Adobe analytics has user friendly dashboard and easy to create a reports for any type of inside we can also create clicks in a one go.

What is your favorite aspect of this product?

Analytics and reporting

What do you dislike most about this product?

There is some diagonal cascading effect when the looking at the breakdown can be little annoying and that should be need improvement.

What recommendations would you give to someone considering this product?

This tool has ability to perform quick and HOC analysis and drag and drop make it less complex to use that some other data tool and the features that allow us to make custom variable and segment easily.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Saves Time

Cons

  • Leverages Incumbent Status

Cristian S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent service of Adobe

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Currently, Adobe Analytics differs from other similar companies in the way it measures the behavior of its users. This tool offers a variety of features that allow users to collect and analyze data in a deep way. This allows users to obtain accurate and useful information about your customers, your products and your services. This information can be used to improve the user experience, as well as to make strategic marketing decisions. Adobe Analytics also offers advanced segmentation tools that allow users to group and analyze specific data to gain deeper insights about their users...

What do you dislike most about this product?

Every time I think about Adobe Analytics, I think that it could be improved by making it more intuitive for users and making it much easier so that analysis can be done faster and more efficiently. I also wish there were better tools to help users better understand the data and offer better recommendations on how to improve business performance. Because Adobe Analytics is a very powerful analysis tool and can help companies make better decisions..

What recommendations would you give to someone considering this product?

I plan to recommend Adobe Analytics because it has always been one of the leading data analytics tools on the market. It offers a wealth of features that allow users to gain a deep understanding of their data and how it affects their business. In addition, it offers a wide variety of reports and data visualization tools to help users identify trends, patterns, and problems. The tool also offers extensive integration with other platforms, allowing users to get the most out of the information.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Best service

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..

What is your favorite aspect of this product?

What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my

What do you dislike most about this product?

What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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