Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.6 /10
CX Score
8.8 /10
Adobe Analytics
8.6 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

6% Negative
8% Neutral
86% Positive

Pros

  • Performance Enhancing
  • Unique Features
  • Security Protects
  • Continually Improving Product

Feature Ratings

Average 84

API Framework

87

Data Management

87

Conversion Analysis

87

Analytics and Reporting

85

Marketing Analytics

84

Audience Segmentation

84

Mobile Functionality

84

Data Warehousing

82

Device and Browser Analytics

82

Data Integrity

81

Data Analysis and Survey Function

78

Vendor Capability Ratings

Average 83

Quality of Features

89

Business Value Created

86

Breadth of Features

85

Ease of Implementation

84

Usability and Intuitiveness

84

Ease of Data Integration

82

Ease of Customization

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Vendor Support

79

Availability and Quality of Training

77

Adobe Analytics Reviews

Franck K.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2022

good with an affordable price

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

better product than others

What is your favorite aspect of this product?

easy to use

What do you dislike most about this product?

not yet found

What recommendations would you give to someone considering this product?

I recommend it because it has everything you need

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service

Ibukunoluwa A.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

Fantastic product, but price is high

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

More functionalities

What is your favorite aspect of this product?

Breakdown of the analysis

What do you dislike most about this product?

Pricing is high

What recommendations would you give to someone considering this product?

I will highly recommend as it’s very effective

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jan 2022

Very powerful and accurate web analytics platform

Likeliness to Recommend

10 /10

Pros

  • Inspires Innovation
  • Caring
  • Respectful
  • Fair

Cons

  • Less Reliable
  • Commodity Features

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