Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Adobe Systems

Adobe Analytics

Composite Score

8.6 /10

CX Score

8.8 /10

44 Reviews Write a Review

Claim Software

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Product Impact

Latest Award, 2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

6% Negative

8% Neutral

86% Positive

Pros

Performance Enhancing
Unique Features
Security Protects
Continually Improving Product

Feature Ratings

Average 84

API Framework

Data Management

Conversion Analysis

Analytics and Reporting

Marketing Analytics

Audience Segmentation

Mobile Functionality

Data Warehousing

Device and Browser Analytics

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.9

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Bilawal B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2021

Greatest product for mobile and web analytics

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The conversion tracking from adobe analytics is absolutely incredible. It makes e-commerce businesses track all the accurate data in real-time.

What is your favorite aspect of this product?

I love the options you get within Adobe analytics for integrating with Discovery and Target which helps in efficiently analysing the e-commerce category.

What do you dislike most about this product?

Its quite expensive for SME's, its not affordable and as you need new and additional tags the pricing increases

What recommendations would you give to someone considering this product?

I would say, if you manage an e-commerce store or anything in which you have to track the user behaviour and conversions, this is the best tool that helps businesses to strategize for the long term.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Shreya V.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy and best for analysing data.

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.

What is your favorite aspect of this product?

Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.

What do you dislike most about this product?

The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.

What recommendations would you give to someone considering this product?

Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Susan G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

A Very Effective Website Analytics Software.

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics is an all in one web analytics tool. Whether you need to track and manage campaigns or want to understand your web and app traffic, Adobe Analytics offers great features to make this possible.

What is your favorite aspect of this product?

I like the ease of setting up using and understanding the many features of Adobe Analytics. The software is cost effective and comes with a great user interface. The software makes it easy to track traffic and campaigns in real time.

What do you dislike most about this product?

No issues with Adobe Analytics. It has always outperformed

What recommendations would you give to someone considering this product?

I have used Adobe Analytics for over 4 years and I can confirm that it works. When you implement it for your business, you will never regret.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Adobe Analytics Ratings

91 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Mobile Functionality Can be used on mobile devices​.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Bilawal B.

Greatest product for mobile and web analytics

Likeliness to Recommend

Pros

Shreya V.

Easy and best for analysing data.

Likeliness to Recommend

Pros

Susan G.

A Very Effective Website Analytics Software.

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

Google Analytics

Firebase

AppsFlyer

Pendo

Mixpanel

Kochava

Feature Ratings

API Framework

Data Management

Conversion Analysis

Analytics and Reporting

Marketing Analytics

Audience Segmentation

Mobile Functionality

Data Warehousing

Device and Browser Analytics

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training