What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Marketing Analytics
Audience Segmentation
Data Warehousing
Mobile Functionality
Data Analysis and Survey Function
Data Integrity
Device and Browser Analytics
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Adobe Analytics Reviews
Harshil G.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Best product for traffic analysis
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It has many features including data warehousing, real time reports and has easy implementation with a good support team
What is your favorite aspect of this product?
Its easy implementation and the free flow table to view the reports
What do you dislike most about this product?
It can be overwhelming with a lot of choices to pick from
What recommendations would you give to someone considering this product?
It's a great product and will satisfy to your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to gain insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics provide deep insights into the data collected
What is your favorite aspect of this product?
out of the box metrics and dimensions, quick visualization, drag and drop
What do you dislike most about this product?
can be slow on loading the data, and the interface of the Processing Rules are very old fashion
What recommendations would you give to someone considering this product?
If you are looking to get insights for you website and app, consider Adobe Analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Kashana S.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Great analytical tool!
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics has several interesting offerings, but my favourite is its multi-touch attribution features, which track the consumer experience across many channels. It also provides relevant web analytics with extensive information that is tailored to the needs of the client, as well as ideas for improving marketing campaigns. Adobe Analytics will deliver not just analytical reports but also actionable insights that other solutions will not provide, which is Adobe Analytics’ finest feature.
What is your favorite aspect of this product?
I like how it has strong tracking features, allowing the organization to collect a variety of statistics on user interactions with our website and app. Additionally, Adobe Analytics offers a high level of flexibility, allowing the company to build reports and dashboards to suit business needs. It can analyze enormous data at a high speed and can produce reports to study the data very easily and I can even compare multiple clusters to pick the best cluster and suitable data for future decisions.
What do you dislike most about this product?
I can’t think of anything I dislike about Adobe Analytics, but it does seem to lack versatility at times, such as the inability to build custom metrics and dimensions. In addition, reports and data load slowly.
What recommendations would you give to someone considering this product?
Adobe Analytics is an awesome application with wonderful analytical features that help to examine data. It also provides a summary of the trends and patterns that the data is following. The finest part is that it splits the data into homogeneous clusters, making it simple to analyze the population.
Pros
- Respectful
- Helps Innovate
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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