


What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Marketing Analytics
Audience Segmentation
Data Warehousing
Mobile Functionality
Data Analysis and Survey Function
Data Integrity
Device and Browser Analytics
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Adobe Analytics Reviews
Mika Y.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
One of the most used digital analytics platforms
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
I have been using both Adobe Analytics and Google Analytics for a decade. In my opinion, Adobe Analytics is more flexible and customizable platform. You can design the analytics strategy and implementation from scratch.
What is your favorite aspect of this product?
Adobe analytics works with other Adobe Experience Cloud products such as Target. It brings better insights and marketing on websites and mobile apps.
What do you dislike most about this product?
Adobe analytics has been updated frequently. This is great; however, new features are not useful sometimes.
What recommendations would you give to someone considering this product?
Adobe Analytics is fully customizable; but it will cost. So, you better to plan a good strategy in order to take the advantages.
Pros
- Continually Improving Product
- Unique Features
- Helps Innovate
- Reliable
Please tell us why you think this review should be flagged.

Divneet S.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Best value in the space currently
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Value and Ease of Use
What is your favorite aspect of this product?
easy to use and understand
What do you dislike most about this product?
some visualizations could use updating in flexibility
What recommendations would you give to someone considering this product?
AA provides the best value
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Cons
- Vendor's Interest First
- Less Generous
- Charges for Enhancements
Please tell us why you think this review should be flagged.
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Adobe Analytics- Give life to the data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate
What is your favorite aspect of this product?
There segmentation feature is helpful to category the market segmentation to target the right person at right time
What do you dislike most about this product?
When we integrate with the marketing tools like hubspot is very slow and lagging
What recommendations would you give to someone considering this product?
This is one of the best tool in this budget
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
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