Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.6 /10
CX Score
8.7 /10
Adobe Analytics
8.6 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

3% Negative
5% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Continually Improving Product
  • Inspires Innovation

Feature Ratings

Average 85

Analytics and Reporting

88

Conversion Analysis

87

Data Management

87

API Framework

86

Marketing Analytics

85

Audience Segmentation

85

Data Warehousing

84

Mobile Functionality

84

Data Analysis and Survey Function

81

Data Integrity

80

Device and Browser Analytics

80

Vendor Capability Ratings

Average 83

Quality of Features

88

Usability and Intuitiveness

87

Business Value Created

86

Breadth of Features

85

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

81

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Availability and Quality of Training

78

Vendor Support

78

Adobe Analytics Reviews

Mika Y.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

One of the most used digital analytics platforms

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

I have been using both Adobe Analytics and Google Analytics for a decade. In my opinion, Adobe Analytics is more flexible and customizable platform. You can design the analytics strategy and implementation from scratch.

What is your favorite aspect of this product?

Adobe analytics works with other Adobe Experience Cloud products such as Target. It brings better insights and marketing on websites and mobile apps.

What do you dislike most about this product?

Adobe analytics has been updated frequently. This is great; however, new features are not useful sometimes.

What recommendations would you give to someone considering this product?

Adobe Analytics is fully customizable; but it will cost. So, you better to plan a good strategy in order to take the advantages.

Pros

  • Continually Improving Product
  • Unique Features
  • Helps Innovate
  • Reliable

Divneet S.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Best value in the space currently

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Value and Ease of Use

What is your favorite aspect of this product?

easy to use and understand

What do you dislike most about this product?

some visualizations could use updating in flexibility

What recommendations would you give to someone considering this product?

AA provides the best value

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Cons

  • Vendor's Interest First
  • Less Generous
  • Charges for Enhancements

Jacob T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Adobe Analytics- Give life to the data

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate

What is your favorite aspect of this product?

There segmentation feature is helpful to category the market segmentation to target the right person at right time

What do you dislike most about this product?

When we integrate with the marketing tools like hubspot is very slow and lagging

What recommendations would you give to someone considering this product?

This is one of the best tool in this budget

Pros

  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation
  • Caring

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