Adobe Systems

Adobe Analytics

Composite Score

8.6 /10

CX Score

8.7 /10

41 Reviews Write a Review

Claim Software

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

Filter By

2025 Data Quadrant Gold Medalist

Latest Award, 2025

7 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Gold Medalist

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

3% Negative

5% Neutral

92% Positive

Pros

Performance Enhancing
Enables Productivity
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 85

Analytics and Reporting

Conversion Analysis

Data Management

API Framework

Marketing Analytics

Audience Segmentation

Data Warehousing

Mobile Functionality

Data Analysis and Survey Function

Data Integrity

Device and Browser Analytics

Vendor Capability Ratings

Average 83

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Website Analytics

Score 8.5

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Mika Y.

Role: Information Technology
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

One of the most used digital analytics platforms

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

I have been using both Adobe Analytics and Google Analytics for a decade. In my opinion, Adobe Analytics is more flexible and customizable platform. You can design the analytics strategy and implementation from scratch.

What is your favorite aspect of this product?

Adobe analytics works with other Adobe Experience Cloud products such as Target. It brings better insights and marketing on websites and mobile apps.

What do you dislike most about this product?

Adobe analytics has been updated frequently. This is great; however, new features are not useful sometimes.

What recommendations would you give to someone considering this product?

Adobe Analytics is fully customizable; but it will cost. So, you better to plan a good strategy in order to take the advantages.

Pros

Continually Improving Product
Unique Features
Helps Innovate
Reliable

Divneet S.

Role: Information Technology
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Best value in the space currently

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Value and Ease of Use

What is your favorite aspect of this product?

easy to use and understand

What do you dislike most about this product?

some visualizations could use updating in flexibility

What recommendations would you give to someone considering this product?

AA provides the best value

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Helps Innovate

Cons

Vendor's Interest First
Less Generous
Charges for Enhancements

Jacob T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Adobe Analytics- Give life to the data

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate

What is your favorite aspect of this product?

There segmentation feature is helpful to category the market segmentation to target the right person at right time

What do you dislike most about this product?

When we integrate with the marketing tools like hubspot is very slow and lagging

What recommendations would you give to someone considering this product?

This is one of the best tool in this budget

Pros

Performance Enhancing
Enables Productivity
Inspires Innovation
Caring

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Adobe Analytics Ratings

90 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Management Includes data sharing, data storage, records management, and data security.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Device and Browser Analytics Capture and summarize device and browser information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Mika Y.

One of the most used digital analytics platforms

Likeliness to Recommend

Pros

Divneet S.

Best value in the space currently

Likeliness to Recommend

Pros

Cons

Jacob T.

Adobe Analytics- Give life to the data

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

Google Analytics

Firebase

AppsFlyer

Pendo

Mixpanel

Kochava

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Management

API Framework

Marketing Analytics

Audience Segmentation

Data Warehousing

Mobile Functionality

Data Analysis and Survey Function

Data Integrity

Device and Browser Analytics

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support