What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Unique Features
- Security Protects
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Management
Conversion Analysis
Analytics and Reporting
Marketing Analytics
Audience Segmentation
Mobile Functionality
Data Warehousing
Device and Browser Analytics
Data Integrity
Data Analysis and Survey Function
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Also Featured in...
Adobe Analytics Reviews
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Adobe Analytics- Give life to the data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate
What is your favorite aspect of this product?
There segmentation feature is helpful to category the market segmentation to target the right person at right time
What do you dislike most about this product?
When we integrate with the marketing tools like hubspot is very slow and lagging
What recommendations would you give to someone considering this product?
This is one of the best tool in this budget
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Harika K.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Nov 2023
The 360 degree solution for product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It offers advanced tools for segmenting data and analyzing attribution
What is your favorite aspect of this product?
Very powerful marketing and advertising analytics, in-depth customer journey analysis
What do you dislike most about this product?
Adobe is pricy. It is also, complex and the requires skilled team proficient in both data analytics and marketing.
What recommendations would you give to someone considering this product?
To make the most of Adobe Analytics, investing in training and support is advisable for a successful implementation.
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Generous Negotitation
Please tell us why you think this review should be flagged.
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