What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Unique Features
- Security Protects
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Management
Conversion Analysis
Analytics and Reporting
Marketing Analytics
Audience Segmentation
Mobile Functionality
Data Warehousing
Device and Browser Analytics
Data Integrity
Data Analysis and Survey Function
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Also Featured in...
Adobe Analytics Reviews
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Exploring the Impact and Features.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out with its deep integration into the broader Adobe ecosystem. This comprehensive integration allows for a seamless flow of data between different Adobe products, that is providing a unified solution for digital marketing and analytics.
What is your favorite aspect of this product?
Adobe Analytics stands out in its ability to provide a comprehensive view of the customer journey. From acquisition to conversion, the platform's advanced analytics tools enable businesses to understand every touch point that is allowing for strategic optimization.
What do you dislike most about this product?
The implementation of Adobe Analytics can be complex, especially for users new to the platform. Proper training and expertise are essential to maximize the platform's potential, and thus complexity may pose a barrier for some users.
What recommendations would you give to someone considering this product?
Adobe Analytics emerges as a powerful solution for enterprises seeking advanced, predictive analytics and a comprehensive understanding of their digital presence.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Josemar S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2023
Easy way of fullfill forms
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Iam not sure, impletation is a little confuse
What is your favorite aspect of this product?
Note sure at all
What do you dislike most about this product?
No user at, i need time for best evaluation
What recommendations would you give to someone considering this product?
yes it has a huge potentialy
Please tell us why you think this review should be flagged.
Kanthure H.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2023
My Experience Using Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
When it comes to managing website Analytics, Adobe Analytics offers amazing features and is very capable too. The software is affordable and also makes product analytics easy.
What is your favorite aspect of this product?
I like the ease of using Adobe Analytics and the software is cost friendly. The software makes website and mobile analytics easy
What do you dislike most about this product?
No hates as Adobe Analytics has been meeting our needs easily.
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics because it makes both mobile and website analytics easy. It's flawless to use too.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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