Adobe Systems

Adobe Analytics

Composite Score

8.9 /10

CX Score

9.3 /10

117 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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3 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

4% Negative

3% Neutral

93% Positive

Pros

Efficient Service
Respectful
Helps Innovate
Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.6

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Jessica A.

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Excellent web access analysis tool

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

In terms of web access analysis, I believe it is possible to analyze almost all the data that users would want to know. Since detailed configurations related to reporting, etc. are possible, it is highly customizable and allows analysis with a high degree of freedom. By linking with other Adobe-related tools, it can be used as an analysis tool in a wider range.

What is your favorite aspect of this product?

If you are new to the operation, you may need to get used to it, but you can create a report by simply dragging and dropping each index from the selection screen on the left to the screen that displays the report, and the report will be displayed neatly. Especially recommended for those who operate large or complex websites.

What do you dislike most about this product?

Since the initial design (label design, variable design) requires specialized knowledge and expertise, Adobe consulting and support by specialists will incur additional costs. The product itself is a bit expensive, so it may cost a bit more than other tools.

What recommendations would you give to someone considering this product?

It is now possible to perform a broader and more detailed analysis of the websites we operate. It is also possible to create reports for each target by customizing them, so it can be said that most of the data needed for web analytics can be obtained with this product. Based on the data analyzed by Adobe Analytics, it is now possible to modify the web content and run the PDCA cycle, such as data analysis.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Nitin T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

6 /10

What differentiates Adobe Analytics from other similar products?

The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great

What is your favorite aspect of this product?

The granularity of audience tracking and the easy to customised panel

What do you dislike most about this product?

Its a bit costly and UI can be improved comparing to the market leader - Google Analytics

What recommendations would you give to someone considering this product?

Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Under Delivered
Commodity Features
Less Generous

Melisa Y.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Best Web Analytics Software

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

With Adobe Analytics, monitoring campaigns is easy and understanding general website analytics is straightforward too. What's more the software is affordable and using it is easy

What is your favorite aspect of this product?

Using Adobe Analytics is easy thanks to the UI The software is very capable and comes with great reporting features. The software is affordable It makes it easy to create and monitor online campaigns

What do you dislike most about this product?

No single dislike as Adobe Analytics has over delivered

What recommendations would you give to someone considering this product?

For website analytics, I recommend Adobe Analytics. We have been using it for a while and it has out performed thanks to it's many features

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Jessica A.

Excellent web access analysis tool

Likeliness to Recommend

Pros

Nitin T.

Adobe Analytics - website audience tracking and go

Likeliness to Recommend

Pros

Cons

Melisa Y.

Best Web Analytics Software

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration