What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 95%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Social Media Analytics
Customer Value Analysis
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Adobe Analytics Reviews
Aman G.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Fantastic tool
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Number one in the Market
What is your favorite aspect of this product?
Data Segmentation and Web Analytics
What do you dislike most about this product?
Nothing at the moment almost fulfill my requirements
What recommendations would you give to someone considering this product?
Amazing tool go for it!
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
Mahika T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
My Take on Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates
What is your favorite aspect of this product?
Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.
What do you dislike most about this product?
Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners
What recommendations would you give to someone considering this product?
If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Adobe Analytics: Perspectives and Evaluation
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out with a variety of tools to analyze data comprehensively. It offers real-time financial transaction insights and detailed evaluations of customer behavior. One of the standout strengths of Adobe Analytics is its ability to adapt to any situation. It can analyze data from multiple sources, provide detailed transaction insights, and aid in evaluations. Understanding business dynamics is a tough challenge, but Adobe Analytics simplifies it with a comprehensive approach. Its flexibility, easy-to-use interface, and smooth integration with tracking tools make it an essential asset for obtaining valuable insights.
What is your favorite aspect of this product?
Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. By leveraging Adobe Analytics, users generate data-driven decisions. Discuss the benefits of Adobe Analytics in identifying insights that inform effective credit risk management strategies.
What do you dislike most about this product?
Implementing upgraded predictive assessments and customizable tracking options could enhance the platform's usefulness for professionals.
What recommendations would you give to someone considering this product?
Adobe Analytics offers thorough insights into consumer behavior, allowing for a more knowledgeable evaluation. Adobe Analytics allows users to examine data from different sources, giving them insight to understand transactions and enhance credit risk assessment strategies. The user-friendly interface simplifies data processing and reporting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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