Adobe Analytics Logo
Adobe Analytics Logo
Adobe Systems

Adobe Analytics

Composite Score
8.9 /10
CX Score
9.3 /10
Adobe Analytics
8.9 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

4% Negative
3% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

86

Data Visualization

86

Device and Browser Analytics

85

Social Media Analytics

85

Customer Value Analysis

85

Customer Journey Modelling

84

Audience Demographics

83

Conversion Analysis

82

Paid Search Integration

81

Search Engine Optimization

80

API Framework

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

83

Breadth of Features

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Vendor Support

80

Product Strategy and Rate of Improvement

80

Ease of IT Administration

79

Adobe Analytics Reviews

Cristian S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent service of Adobe

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Currently, Adobe Analytics differs from other similar companies in the way it measures the behavior of its users. This tool offers a variety of features that allow users to collect and analyze data in a deep way. This allows users to obtain accurate and useful information about your customers, your products and your services. This information can be used to improve the user experience, as well as to make strategic marketing decisions. Adobe Analytics also offers advanced segmentation tools that allow users to group and analyze specific data to gain deeper insights about their users...

What do you dislike most about this product?

Every time I think about Adobe Analytics, I think that it could be improved by making it more intuitive for users and making it much easier so that analysis can be done faster and more efficiently. I also wish there were better tools to help users better understand the data and offer better recommendations on how to improve business performance. Because Adobe Analytics is a very powerful analysis tool and can help companies make better decisions..

What recommendations would you give to someone considering this product?

I plan to recommend Adobe Analytics because it has always been one of the leading data analytics tools on the market. It offers a wealth of features that allow users to gain a deep understanding of their data and how it affects their business. In addition, it offers a wide variety of reports and data visualization tools to help users identify trends, patterns, and problems. The tool also offers extensive integration with other platforms, allowing users to get the most out of the information.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Best service

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..

What is your favorite aspect of this product?

What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my

What do you dislike most about this product?

What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ravi K.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Efficient and super fast analytics software

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The speed at which the reports and data gets pulled out and the level report customisation sets apart Adobe Analytics.

What is your favorite aspect of this product?

Favorite aspect has to be the custom reports where whatever comes to your mind, you can simply drag & drop and see the reports, almost instantly.

What do you dislike most about this product?

When you are trying to pull a report with high number of columns, it becomes difficult to manage them as the columns do not behave consistently on mouse hover action.

What recommendations would you give to someone considering this product?

If you are looking for a paid analytics tool with host of services and ease of reporting, then Adobe Analytics should be your choice in my opinion.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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