Adobe Firefly Logo Award Winner Product Badge
Adobe Firefly Logo Award Winner Product Badge
Adobe Systems

Adobe Firefly

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Adobe Firefly
8.7 /10

What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

Filter By

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Feature Ratings

Average 86

Image and Video Generation

88

Text-To-Image

87

Search Engine Optimization

87

Artificial Intelligence and Natural Language Processing

87

Content Editor

86

Data Analysis

86

Content Summarization

84

Customization

83

Data Protection and Security

81

Social Media Integration

79

Grammar and Spellcheck

78

Vendor Capability Ratings

Average 85

Ease of Implementation

91

Product Strategy and Rate of Improvement

88

Ease of Data Integration

87

Quality of Features

87

Breadth of Features

87

Ease of Customization

85

Usability and Intuitiveness

85

Vendor Support

85

Business Value Created

84

Ease of IT Administration

83

Availability and Quality of Training

79

Adobe Firefly Reviews

Justin M.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Adobe Firefly: Lighting Up Marketing Graphics

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Adobe Firefly feels like a dream tool for anyone in marketing who’s constantly racing against the clock but still wants to deliver high-quality, visually stunning content. Unlike traditional design tools, Firefly taps into the power of AI to generate graphics, text effects, and mockups faster than you can brainstorm your next campaign tagline. For a marketing agency like ours, where creativity and speed are equally critical, it’s been a game-changer.

What is your favorite aspect of this product?

One thing I love about Firefly is how it simplifies text-to-image generation. You can describe what you want—“a vibrant sunset over a bustling city skyline with a painterly effect”—and it just creates. It’s like having an extra designer on standby 24/7. The text effects are equally impressive; we’ve used them to create eye-catching typography for web banners and video overlays. The ability to play around with styles without needing hours of manual design work is, frankly, a marketing miracle.

What do you dislike most about this product?

I’ve noticed Firefly can struggle with very specific requests. For example, generating something hyper-realistic or overly detailed doesn’t always turn out as expected. There’s also a bit of a learning curve when it comes to crafting the right prompts to get exactly what you envision—though that’s improving as we use it more.

What recommendations would you give to someone considering this product?

Since adopting Firefly, our turnaround times for creative assets have dramatically improved. We’ve been able to present multiple polished concepts to clients in half the time it used to take, and that’s earned us a lot of praise (and repeat business). It’s also empowered non-designers on our team to jump into the creative process without feeling overwhelmed by traditional design software.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Yeny J.

  • Role: Information Technology
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Fantastic features, Awesome product!

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Adobe Firefly integrates AI tools within Adobe’s creative suite, offering customizable content generation for designers. It enhances workflows with features like text-to-image and vector creation, giving professionals full control over results.

What is your favorite aspect of this product?

If I were to have a preference, I’d highlight Firefly’s seamless integration into Adobe’s ecosystem as a standout feature. It makes creative workflows much more efficient by combining the power of AI with familiar tools like Photoshop and Illustrator, allowing designers to enhance their work without disruption. This smooth fusion of creativity and technology is what truly sets it apart.

What do you dislike most about this product?

A downside of Adobe Firefly is that its AI-generated content can sometimes feel formulaic, lacking the nuanced creativity and personal touch that human designers bring to a project.

What recommendations would you give to someone considering this product?

I’d recommend Adobe Firefly to those already using Adobe’s Creative Cloud tools, as its seamless integration can significantly enhance workflows. It’s great for designers looking for quick, customizable content generation.

Pros

  • Continually Improving Product
  • Unique Features
  • Inspires Innovation
  • Reliable

Cons

  • Charges for Enhancements

Abhishek K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Adobe's GenAI that feels a bit restricted.

Likeliness to Recommend

7 /10

What differentiates Adobe Firefly from other similar products?

-Firefly easily reads multilingual text prompts and generates apt artwork. -Firefly provides various presets and filters that can be selected to generate most appropriate imagery. -We have the option to generates paintings as well as photos using separate filters.

What is your favorite aspect of this product?

It's a great tool for generating thumbnails and other graphics. Firefly provides a simplified & enhanced user interface for image generation. Submitting feedback with the problematic images is quite easy. The community is quite engaged as well with users showcasing their work & discussing their issues & workaround on the forum.

What do you dislike most about this product?

Adobe has trained it's firefly model using it's stock images and hence the generated artwork is not perfect. The algorithm staggers when the text prompts contains any copyrighted words. Firefly still has a long way to go and also needs much improvement in it's generation time. The amount of genAI credits provided with a subscription, might not be enough for graphics professionals with greater usage.

What recommendations would you give to someone considering this product?

The product is still in it's early stages and customer feedback will eventually refine it and make it perfect.

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful

Cons

  • Commodity Features

Most Popular Adobe Firefly Comparisons