Adobe Firefly Logo
Adobe Firefly Logo
Adobe Systems

Adobe Firefly

Composite Score
7.8 /10
CX Score
8.1 /10
Adobe Firefly
7.8 /10

What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

79 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative
4% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 82

Import and Export Capabilities

87

Design Optimization

83

Generative Design

83

Multi-Device Support

82

Graphics Editing

82

Multi-Need Content Support

81

Collaboration Tools

80

Accessibility Checks

78

Content Library

77

Vendor Capability Ratings

Average 79

Ease of Implementation

86

Quality of Features

80

Ease of IT Administration

80

Product Strategy and Rate of Improvement

80

Usability and Intuitiveness

79

Vendor Support

78

Business Value Created

78

Ease of Data Integration

78

Breadth of Features

77

Availability and Quality of Training

76

Ease of Customization

76

Adobe Firefly Reviews

Ayub K.

  • Role: Consultant
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Adobe Firefly: Impressive, Yet Evolving

Likeliness to Recommend

8 /10

What differentiates Adobe Firefly from other similar products?

In comparison to other generative AI tools like Stable Difusion and DALL-E, Adobe Firefly stands out because of it's simplicity and ease of integration with other Adobe products

What is your favorite aspect of this product?

My favorite aspect of Adobe Firefly is it's simplicity and the fact that it is easy to integrate and work with other Adobe products. At the same time, it is easy to generate stylized text and vector graphics using Adobe Firefly

What do you dislike most about this product?

While Adobe Firefly is great in many ways, having a relatively low resolution for generative images is a limitation that should not be ignored. Adobe Firefly is also relatively expensive as it's not charged as a stand alone platform

What recommendations would you give to someone considering this product?

In order to get most out of Adobe Firefly, be low are some suggestions that will help you get started quickly; Begin by familiarizing with the software by going through the available material and tutorials Use simple prompts- Adobe Firefly works very well when you provide simple and clear prompts Integrate Adobe Firefly with other Adobe products such as Photoshop and Illustrator in order to get most out of the software

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ayomide L.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Great app to use

Likeliness to Recommend

8 /10

What differentiates Adobe Firefly from other similar products?

The swiftness

What is your favorite aspect of this product?

The colour grading and functions

What do you dislike most about this product?

The customers service is slow

What recommendations would you give to someone considering this product?

Work more on customers review

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Justin M.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Adobe Firefly: Lighting Up Marketing Graphics

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Adobe Firefly feels like a dream tool for anyone in marketing who’s constantly racing against the clock but still wants to deliver high-quality, visually stunning content. Unlike traditional design tools, Firefly taps into the power of AI to generate graphics, text effects, and mockups faster than you can brainstorm your next campaign tagline. For a marketing agency like ours, where creativity and speed are equally critical, it’s been a game-changer.

What is your favorite aspect of this product?

One thing I love about Firefly is how it simplifies text-to-image generation. You can describe what you want—“a vibrant sunset over a bustling city skyline with a painterly effect”—and it just creates. It’s like having an extra designer on standby 24/7. The text effects are equally impressive; we’ve used them to create eye-catching typography for web banners and video overlays. The ability to play around with styles without needing hours of manual design work is, frankly, a marketing miracle.

What do you dislike most about this product?

I’ve noticed Firefly can struggle with very specific requests. For example, generating something hyper-realistic or overly detailed doesn’t always turn out as expected. There’s also a bit of a learning curve when it comes to crafting the right prompts to get exactly what you envision—though that’s improving as we use it more.

What recommendations would you give to someone considering this product?

Since adopting Firefly, our turnaround times for creative assets have dramatically improved. We’ve been able to present multiple polished concepts to clients in half the time it used to take, and that’s earned us a lot of praise (and repeat business). It’s also empowered non-designers on our team to jump into the creative process without feeling overwhelmed by traditional design software.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity