Adobe Systems

Adobe Firefly

Composite Score

8.7 /10

CX Score

9.0 /10

26 Reviews Write a Review

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What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details

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Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

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2025 Data Quadrant Gold Medalist

Latest Award, 2025

6 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Feature Ratings

Average 86

Image and Video Generation

Text-To-Image

Search Engine Optimization

Artificial Intelligence and Natural Language Processing

Content Editor

Data Analysis

Content Summarization

Customization

Data Protection and Security

Social Media Integration

Grammar and Spellcheck

Vendor Capability Ratings

Average 85

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

AI Graphic Design

Score 7.8

View Adobe Firefly in this category (opens in a new tab)

Adobe Firefly Reviews

Vansh J.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

How future looks like.

Likeliness to Recommend

10 /10

What differentiates Adobe Firefly from other similar products?

It is fast and provides the exact result according to the requirement of the user and is also easy to implement.

What is your favorite aspect of this product?

Text to image and changing through words.

What do you dislike most about this product?

It is good overall but in very rare case it fails in providing the exact same result which a user need.

What recommendations would you give to someone considering this product?

After trying it you will feel that it's worth for money.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shyam K.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

a big deal for creative processes.

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

unlike generic ai models, it provides custom generative ai tools made for creative processes.

What is your favorite aspect of this product?

it works perfectly with adobe photoshop, which makes my artistic process better.

What do you dislike most about this product?

since it's a new tool, it takes some time to get used to.

What recommendations would you give to someone considering this product?

firefly is a game-changing tool that opens up new creative possibilities for people who work with adobe products. try it out; it's a big step forward in the way we make things.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Finlay D.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

A Fun AI Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

ability to generate images, textures, and text effects from a simple prompt is great for brainstorming concepts and adding quick creative flourishes. It’s especially handy for generating unique patterns or backgrounds that would take much longer to create manually.

What is your favorite aspect of this product?

I can extend backgrounds, remove unwanted objects, or create entirely new compositions with AI assistance, which speeds up certain repetitive tasks. It’s not perfect, but for quick mockups and concept development, it’s a great asset.

What do you dislike most about this product?

AI-generated assets often need heavy refinement, and there’s always the risk of producing generic-looking designs if you rely too much on automation

What recommendations would you give to someone considering this product?

It’s worth experimenting with, especially if you want to speed up certain aspects of your workflow. But don’t expect it to replace your core design tools—think of it more as an assistant rather than a main creative engine

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Adobe Firefly

What is Adobe Firefly?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

Adobe Firefly Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Adobe Firefly?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Image and Video Generation Create images or videos based on textual input, or enhance existing media content with AI-generated elements.

Text-To-Image Refers to the process of generating content based on textual descriptions, such as images and video.

Search Engine Optimization Generate copy that is SEO-friendly. Identify low-ranking content. Prioritize and cluster keywords for a top SERP ranking.

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Content Editor Offer suggestions for improving the structure, coherence, and clarity of written content.

Data Analysis Extract insights and trends from curated content helping users understand the context and preferences of an audience.

Content Summarization Automatically create concise summaries of longer pieces of content, such as articles or documents.

Customization Product or service can be altered to suit the requirements of the user, customer or business.

Data Protection and Security Includes data encryption, data audit, and data compliance.

Social Media Integration Generate content suitable for various social media platforms, increasing relevant social media posts across all channels and networks.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Adobe Firefly Reviews

Vansh J.

How future looks like.

Likeliness to Recommend

Pros

Shyam K.

a big deal for creative processes.

Likeliness to Recommend

Pros

Finlay D.

A Fun AI Tool

Likeliness to Recommend

Pros

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Feature Ratings

Image and Video Generation

Text-To-Image

Search Engine Optimization

Artificial Intelligence and Natural Language Processing

Content Editor

Data Analysis

Content Summarization

Customization

Data Protection and Security

Social Media Integration

Grammar and Spellcheck

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of Customization

Usability and Intuitiveness

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Business Value Created

Ease of IT Administration

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