


What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+98 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Image and Video Generation
Text-To-Image
Search Engine Optimization
Artificial Intelligence and Natural Language Processing
Content Editor
Data Analysis
Content Summarization
Customization
Data Protection and Security
Social Media Integration
Grammar and Spellcheck
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Adobe Firefly Reviews

Mahima P.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
Streamlined Interface and Advanced Features
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
advanced analytics, seamless integration with Adobe Creative Cloud, and robust customization options, enabling enhanced productivity, creativity, and data-driven decision-making.
What is your favorite aspect of this product?
My favorite aspect of Adobe Firefly is its seamless integration with other Adobe Creative Cloud applications, which fosters collaboration and unleashes creativity across our team
What do you dislike most about this product?
Nothing disliked
What recommendations would you give to someone considering this product?
I would recommend thoroughly exploring Adobe Firefly's features and customization options to ensure they align with your specific needs and workflow. Additionally, take advantage of available resources such as tutorials and support to maximize the benefits of the platform
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.

Jennifer M.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Reliable product!
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Adobe firefly creates quality video and image content more than any other product I've used.
What is your favorite aspect of this product?
The background templates.
What do you dislike most about this product?
Nothing for now.
What recommendations would you give to someone considering this product?
It is easier to use the product on a desktop site than on mobile.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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