

What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Import and Export Capabilities
Generative Design
Design Optimization
Graphics Editing
Multi-Device Support
Multi-Need Content Support
Content Library
Accessibility Checks
Collaboration Tools
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Availability and Quality of Training
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Adobe Firefly Reviews
Cardi G.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2025
Trustworthy
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Easy to integrate with other Adobe software, it is a trusted name.
What is your favorite aspect of this product?
The variety of features it offers. The AI is great. This is a great product to use for my business.
What do you dislike most about this product?
Would like it to be easier to access on a phone or ipad. I am on the go quite a bit so it would be nice to have the option to work while I'm in the field.
What recommendations would you give to someone considering this product?
If you use other Adobe products, try this one out, can't go wrong with Adobe software when it comes to graphic design and editing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Blessing A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Powerful AI Tool with Room for Creative Expansion
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
The outputs from Firefly tend to have more natural textures and colours compared to other AI generators, thanks to Adobe’s advanced image processing algorithms. Features like Generative Fill and Background Replacement allow users to make quick adjustments based on client or team input, saving time. Seamlessly integrates with Creative Cloud apps like Photoshop, Illustrator, and Adobe Express, making it ideal for professional workflows. Firefly allows users to customize styles, colours, and compositions directly within the interface.
What is your favorite aspect of this product?
My favourite aspect of Adobe Firefly is its Generative Fill feature. The ability to seamlessly add, replace, or remove elements in an image based on simple text prompts is incredibly powerful. It not only saves time but also provides a creative boost by allowing users to make real-time changes without the need for complex editing skills.
What do you dislike most about this product?
One aspect I’d like to see improved in Adobe Firefly is its limited customization in some AI-generated outputs.
What recommendations would you give to someone considering this product?
Familiarize Yourself with Adobe's Ecosystem: Firefly works best when integrated with other Adobe tools like Photoshop and Illustrator. If you’re already familiar with Adobe products, you’ll find the transition smoother and more intuitive. Experiment with Generative Fill and Text-to-Image Features: Spend some time experimenting with the generative fill and text features to see how quickly you can create or adjust visuals. You’ll find that these tools open up a lot of creative possibilities. Use Firefly Boards for Collaboration: If you work in teams, Firefly Boards are an excellent feature for brainstorming and getting real-time feedbacks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Immaculata C.
- Role: Information Technology
- Industry: Government
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Creativity with Seamless Adobe Integration
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Photorealistic Image Generation: Firefly’s Image 3 Model enhances composition, lighting, and mood for more natural-looking AI-generated visuals
What is your favorite aspect of this product?
One of my favourite aspects of Adobe Firefly is its seamless integration with Adobe Creative Cloud. It allows users to generate and refine AI-powered content directly within Photoshop, Illustrator, and Lightroom, making it incredibly useful for professional designers.
What do you dislike most about this product?
Limited Commercial Use; While Firefly is still in beta, AI-generated content cannot be used for commercial purposes
What recommendations would you give to someone considering this product?
Leverage Adobe Creative Cloud Integration; Firefly works seamlessly with Photoshop, Illustrator, and Lightroom, making it a powerful tool for professional designers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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