

What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Import and Export Capabilities
Generative Design
Design Optimization
Graphics Editing
Multi-Device Support
Multi-Need Content Support
Content Library
Accessibility Checks
Collaboration Tools
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Availability and Quality of Training
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Adobe Firefly Reviews

Olufemi F.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted Apr 2025
A world class all in one AI generation tool
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
You can generate B-roll and AI motion videos with different angles
What is your favorite aspect of this product?
The audio translation tool is just brilliant. You can make anyone sound like a native speaker of different regions of the world by maintaining the same voice and tone across multiple languages.
What do you dislike most about this product?
Nothing. It's a great product
What recommendations would you give to someone considering this product?
The video generation tool is one of the best in the industry. The accuracy, quality and angles will give your work a realistic, cinematic vibe.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Edidiong E.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
Powerful Design tool with endless possibilities
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Adobe Firefly stands out by offering powerful AI tools that help users create designs quickly and easily
What is your favorite aspect of this product?
My favorite aspect of Adobe Firefly is its AI-powered design capabilities, especially the text-to-image generation.
What do you dislike most about this product?
What I dislike most about Adobe Firefly is its limited offline capabilities. Since it relies heavily on cloud-based tools, it can be frustrating for users who need to work without an internet connection.
What recommendations would you give to someone considering this product?
It's great for both beginners and professionals who need fast, high-quality designs. However, be prepared for its reliance on cloud-based features, so a stable internet connection is necessary. It’s also worth exploring if you regularly use other Adobe apps like Photoshop or Illustrator, as the integration enhances the overall experience.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Kanishka T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2025
Amazing products
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Amazing features
What is your favorite aspect of this product?
Very creative
What do you dislike most about this product?
Nothing to dislike
What recommendations would you give to someone considering this product?
Very easy to use
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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