Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Working in the marketing department, I did learned a thing or two and from my own experience I am able to say that a good marketing platform play a very important role in your overall growth as a company and revenue as well. All smart companies choose a good platform for their marketing department to enhance and boost their sales by 10x performance in very less time and Adobe market engage helps with that is a very professional manner.

What is your favorite aspect of this product?

Adobe Marketo Engage, since its release in 2018, is performing its JD as a collaborative platform for both marketing and sales teams in companies. You can manage data, create content and do automated marketing all under one roof. From email marketing to landing pages, campaigns and reporting and analytics on day to day basis is not a hard task anymore. You can get everything in your hand by few single clicks in the matter of seconds.

What do you dislike most about this product?

You pay quite a bit of a price to get your hands on this one but choosing an expensive software without any trail beforehand? It is just like getting your self-something that might not be comfortable or a shirt that might be not your right size. This one is a great software, everybody knows that, but it can be problem in many companies before making the decision.

What recommendations would you give to someone considering this product?

An exceptional software that is helping you manage your everyday tasks right in your hands and that too with excellence. It can be a bit pricey at first but I assure you that it’s worth the money. You can get yourself something that is very efficient and worth for all the money you might be spending.

What differentiates Adobe Marketo Engage from other similar products?

Email marketing software that is simple and fits the bulk of Marketers' demands. In my perspective, among the most crucial aspects is the ability to monitor and record consumer trends in order to customize communications that are pertinent to them.

What is your favorite aspect of this product?

Our marketing departments may use open API to gather data from client choices across numerous other platforms. This also improves our productivity and optimizes our marketing efforts.

What do you dislike most about this product?

The customized operations are restricted in scope. We are limited to 10 custom actions, thus if we intend to integrate with an additional system that uses operations, we have to choose a more expensive plan that's also prohibitively expensive in comparison to other competitors in the market.

What recommendations would you give to someone considering this product?

Pricing might be a stumbling block for new businesses. Nevertheless, the price of implementing later on is not appealing. So, when you are on the borderline, and for sustainability considerations, I'd suggest it. Marketo Engage has always been the clear victor in the vast majority of cases. Marketo Engage helps tick the bulk of the elements which a Marketer has to check in order to meet their daily work requirements.

What differentiates Adobe Marketo Engage from other similar products?

Strong email campaign creation with strong data segmentation capabilities with behavioural segmentation too.

What is your favorite aspect of this product?

Email campaign with deeper data segmentation capabilities.

What do you dislike most about this product?

Some feature needs learning curves.

What recommendations would you give to someone considering this product?

Very strong email and digital campaign management tool and can handle a large amounts of data.