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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Adobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Recommended Best Action
Marketing Project Management
Conversion Propensity Modeling
Marketing Analytics
Social Media Marketing Management
Opportunity Pipeline Tracking
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Adobe Marketo Engage Reviews

Revanth P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Good Marketing Automation Platform
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage is user-friendly, intuitive and highly adaptable. We’ve employed it for various tasks and it has significantly improved our workflow.
What is your favorite aspect of this product?
Analytics are collected and visualized. Sales insights & marketing analytics features have been instrumental for me.
What do you dislike most about this product?
Nothing to dislike, but some users might find it hard to understand how to navigate through the UI at first.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage provides you all the basic & the detailed functions of its all steps and parts to be used in a very effective way .
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.

Virginia O.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2025
Feature-rich marketing software.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketos user community is active and large. This has helped me and my teammates with an avalanche of resources and customer generated contents , which we have benefitted from , in terms of learning newer ways to use Marketo to meet sales and marketing goals.
What is your favorite aspect of this product?
Adobe Marketo has proven to be reliable in terms of adhering to enterprise level security standards, thereby helping to effectively manage sensitive user data. The most likeable aspect of my Marketo use is the smooth integration that exists between Adobe Marketo Engage and other important Adobe based software tools utilized in my work place such Target and Adobe analytics, amongst other tools.
What do you dislike most about this product?
I dislike that the Marketo mobile application is limited in feature, when compared with the computer version. This has regularly prevented me as a user from being able to accomplish any serious task on my Marketo mobile application.
What recommendations would you give to someone considering this product?
It is important for teams seeking to deploy Marketo to clearly set out a training plan for would be users, as Marketo while feature-rich is not the most intuitive marketing software to learn to use effectively.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.

Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Unlocking Marketing Potential with Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The primary difference between Adobe Marketo Engage and other marketing automation platforms lies in its advanced AI-powered features, robust lead management, and deep integration with the Adobe Experience Cloud. While other platforms may offer similar automation capabilities, Marketo stands out with its focus on enterprise-level solutions, allowing for highly personalized campaigns and predictive analytics. Additionally, Marketo’s strength in cross-channel marketing, from email to social and web, differentiates it by providing a more comprehensive solution for scaling marketing efforts across various touchpoints.
What is your favorite aspect of this product?
The advantage of Adobe Marketo Engage lies in its ability to automate and personalize marketing efforts at scale. It helps businesses streamline customer journeys through advanced segmentation, predictive analytics, and tailored content, ultimately driving higher engagement and conversion rates. With seamless integrations across various platforms and tools, Marketo provides a unified solution for managing campaigns, improving ROI, and enhancing customer loyalty. Its robust reporting and insights allow for data-driven decision-making, giving marketers a competitive edge in optimizing their strategies.
What do you dislike most about this product?
A potential disadvantage of Adobe Marketo Engage is its complexity, which may require a steep learning curve for new users or teams without prior experience in marketing automation. The platform's advanced features can be overwhelming, and its pricing structure may be prohibitive for smaller businesses or startups. Additionally, the setup and customization process can be time-consuming, requiring dedicated resources and expertise to fully leverage its capabilities.
What recommendations would you give to someone considering this product?
Overall, Adobe Marketo Engage is a powerful marketing automation platform designed for businesses seeking to optimize their customer engagement, streamline lead management, and deliver personalized experiences at scale. It offers advanced features like AI-driven insights, predictive content, and seamless integrations with other Adobe tools, making it ideal for enterprise-level marketing efforts. While its complexity and pricing may be challenging for smaller businesses, its robust capabilities provide a significant competitive advantage for organizations looking to enhance their marketing strategies and drive better ROI.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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