Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Revanth P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Good Marketing Automation Platform

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is user-friendly, intuitive and highly adaptable. We’ve employed it for various tasks and it has significantly improved our workflow.

What is your favorite aspect of this product?

Analytics are collected and visualized. Sales insights & marketing analytics features have been instrumental for me.

What do you dislike most about this product?

Nothing to dislike, but some users might find it hard to understand how to navigate through the UI at first.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage provides you all the basic & the detailed functions of its all steps and parts to be used in a very effective way .

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Caring

Virginia O.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Feature-rich marketing software.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketos user community is active and large. This has helped me and my teammates with an avalanche of resources and customer generated contents , which we have benefitted from , in terms of learning newer ways to use Marketo to meet sales and marketing goals.

What is your favorite aspect of this product?

Adobe Marketo has proven to be reliable in terms of adhering to enterprise level security standards, thereby helping to effectively manage sensitive user data. The most likeable aspect of my Marketo use is the smooth integration that exists between Adobe Marketo Engage and other important Adobe based software tools utilized in my work place such Target and Adobe analytics, amongst other tools.

What do you dislike most about this product?

I dislike that the Marketo mobile application is limited in feature, when compared with the computer version. This has regularly prevented me as a user from being able to accomplish any serious task on my Marketo mobile application.

What recommendations would you give to someone considering this product?

It is important for teams seeking to deploy Marketo to clearly set out a training plan for would be users, as Marketo while feature-rich is not the most intuitive marketing software to learn to use effectively.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Jeremy P.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Unlocking Marketing Potential with Tool

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The primary difference between Adobe Marketo Engage and other marketing automation platforms lies in its advanced AI-powered features, robust lead management, and deep integration with the Adobe Experience Cloud. While other platforms may offer similar automation capabilities, Marketo stands out with its focus on enterprise-level solutions, allowing for highly personalized campaigns and predictive analytics. Additionally, Marketo’s strength in cross-channel marketing, from email to social and web, differentiates it by providing a more comprehensive solution for scaling marketing efforts across various touchpoints.

What is your favorite aspect of this product?

The advantage of Adobe Marketo Engage lies in its ability to automate and personalize marketing efforts at scale. It helps businesses streamline customer journeys through advanced segmentation, predictive analytics, and tailored content, ultimately driving higher engagement and conversion rates. With seamless integrations across various platforms and tools, Marketo provides a unified solution for managing campaigns, improving ROI, and enhancing customer loyalty. Its robust reporting and insights allow for data-driven decision-making, giving marketers a competitive edge in optimizing their strategies.

What do you dislike most about this product?

A potential disadvantage of Adobe Marketo Engage is its complexity, which may require a steep learning curve for new users or teams without prior experience in marketing automation. The platform's advanced features can be overwhelming, and its pricing structure may be prohibitive for smaller businesses or startups. Additionally, the setup and customization process can be time-consuming, requiring dedicated resources and expertise to fully leverage its capabilities.

What recommendations would you give to someone considering this product?

Overall, Adobe Marketo Engage is a powerful marketing automation platform designed for businesses seeking to optimize their customer engagement, streamline lead management, and deliver personalized experiences at scale. It offers advanced features like AI-driven insights, predictive content, and seamless integrations with other Adobe tools, making it ideal for enterprise-level marketing efforts. While its complexity and pricing may be challenging for smaller businesses, its robust capabilities provide a significant competitive advantage for organizations looking to enhance their marketing strategies and drive better ROI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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