Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

In our digital marketing company having this platform as a support has been our promise in the necessary automation organically creating business opportunities that used to pass us by unnoticed for not having an effective service to manage them a good proposal and also sell it, it has helped us to make quick launches that have allowed us to scale as a brand thanks to the audience that has created us their AI.

What is your favorite aspect of this product?

It is an excellent support that allows you to be the driver of demand and growth of your company, providing you with complete tools that help you provide an exceptional experience and thus achieve that each stage of the sale goes hand in hand with the customer journey generating confidence, helping you in the marketing competition with increasing strength from the closeness and visualization of customers and their needs, the ease with which you can track is dreamy making the process more optimal and didactic.

What do you dislike most about this product?

They could be more extensive with their payment systems, today having that limitation delays a lot and as a company I feel that generate unnecessary losses, lack of adoption in media such as AMP script, the reports could be faster when loading and not take as much time as it does is quite tedious sometimes and more in companies where the demand is quite high, due to the interface that can sometimes be facade the service can generate slowness.

What recommendations would you give to someone considering this product?

An excellent tool to implement automated marketing in your company in a very effective and consolidated way, it will help you and generate very good results and provide you with optimal learning mana with growth, always with a first class organization that helps you segment your contacts and easily create marketing campaigns with an ease than ever before, helping to refer you to more specific people that will give you more concise closures.

What differentiates Adobe Marketo Engage from other similar products?

This tool complies with a varied system of simple functions with respect to digital marketing, Adobe Marketo Engage is used in our medium-sized company as our main asset to define the commercial path we want to provide to our customers, through different methods of communication we can perform advertising campaigns that keep our products and services closer to already acquired customers, and potential customers.

What is your favorite aspect of this product?

The tool allows us to see ratings of our products from potential customers which allows us to constantly improve the way we get our products to people, keeping a constant progress. The modules present in the tool are very easy to understand which facilitates the work of all our employees who are familiar with the platform. The tracking with respect to customer navigation also gives us important data on how our campaigns are performing.

What do you dislike most about this product?

The limitations that the API has can be improved to be able to expand the tool to other business directions. Sometimes it is impossible to move files that are in shared folders, being marketing, all our agents handle the same information, sometimes making operations difficult. A better integration than Salesforce could be much more useful for our commercial activities.

What recommendations would you give to someone considering this product?

It is a somewhat basic marketing tool, there are some better ones on the market, clearly at a higher price and with a little more integrations ahead for them to work properly. Adobe Marketo Engage is a comprehensive solution for small businesses looking to make a major leap in terms of managing their digital marketing. It has some basic bugs, but they are surely working to fix them.

What differentiates Adobe Marketo Engage from other similar products?

This is marketing automation software. Marketing automation allows you to optimize, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster. It's easy to get started with Marketo Engage and it will evolve with you. You can learn everything if you want, or just use the pieces that fit your needs.

What is your favorite aspect of this product?

It is being used throughout our Marketing department. Addresses the need to automate sales and marketing tasks on a daily basis. Mass email blasts for every event, webinar and sales promotions are done through Marketo. It is really convenient to use and is very efficient when it comes to automating manual tasks such as mass email blasts.

What do you dislike most about this product?

The only issue we have with Adobe Marketo Engage is that it can get a bit slow when editing emails. We have spoken to relevant people to resolve the issues. Steep comprehension curve, it takes real effort to study and understand the features to get the most out of them.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is great for supporting nurturing campaigns. I love how integrated the program is among all the applications we use. It makes multi-channel marketing seamless. It is used as a marketing automation platform and a centralized tool for most of our marketing activities.