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Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Sonu P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Jun 2021

Marketo has best features in the industry.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

There are certain features in Marketo which is very user friendly and easy to use as email communication.Lots of advance features like customizability with business needs is unique and clearly give Marketo an advantage compare to other products and ofcourse ease of email design which even a non technical personal can learn and deliver.

What is your favorite aspect of this product?

I like the history feature that allowing me to quickly find projects which I am working on without having to find them in the folder structure every time as in other products.

What do you dislike most about this product?

I think UX features need to be updated as it's not in line what other products are offering.

What recommendations would you give to someone considering this product?

Defenitaly considering if you want to build great personalize relationship with your prospects and customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Juan V.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

My teammate all love Marketo!

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

The most powerful way to influence time is by applying time-sensitive marketing. And You will do your best without coding!

What is your favorite aspect of this product?

Marketo was so easy to use and user friendly when it came to sending emails as a sales rep. It was easy to track the emails, who opened, who clicked, the activity and later make correlations on who has the propensity to buy.

What do you dislike most about this product?

So many steps are involved in a limited number of procedures. It's normal for a new employee to make mistakes. I devoted a great deal of time to coaching my team.

What recommendations would you give to someone considering this product?

You must take fully training program so that you will get more powerful.

Pros

  • Enables Productivity
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Inhibits Innovation
  • Less Caring
  • Less Respectful

Michael L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

The perfect MAP for SMB

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Highly productive in Email marketing, if you has a WCMS and CRM, they will work as all-in-one solution.

What is your favorite aspect of this product?

Incredibly mature architecture that is by design incredibly scalable and efficient. I've managed many smaller automation teams, and marketo allows us to do more with less.

What do you dislike most about this product?

Still not convinced the Adobe acquisition has been the most positive influence. There's definitely a larger business influence that we deal with nowadays. Yet I will say our account teams are every bit as attentive and responsive as they were before.

What recommendations would you give to someone considering this product?

Do your homework and compare options. If you have more complex business model, especially with multiple sales teams or business units competing for the same accounts, there may be better options. But then again maybe not...

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Caring

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