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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Adobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Recommended Best Action
Marketing Project Management
Conversion Propensity Modeling
Marketing Analytics
Social Media Marketing Management
Opportunity Pipeline Tracking
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Adobe Marketo Engage Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2025
Easy to use but a bit pricey and Fantastic product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Parker E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
AI-Powered B2B Marketing Automation Powerhouse.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo Engage also has an excellent AI solution, especially Adobe Sensei GenAI. This enhances chatbot use, provides conversation summaries for sales reps, and offers a library of live chat topics and responses.
What is your favorite aspect of this product?
One of the most interesting aspects of Marketo Engage is the sophisticated lead management and nurturing features. It provides advanced lead scoring, tracking, and lead conversion tools across the customer journey. Its Engagement Programs tool allows marketers to build adaptive nurture streams that dynamically update content as the leads engage and engage.
What do you dislike most about this product?
The tricky part about Marketo Engage is that it is not very easy to learn, especially for a beginner or those coming from other, more straightforward marketing tools. The system's robust feature set is at first intimidating. For some users, it is difficult to understand the relationship between modules or how features work in general at first.
What recommendations would you give to someone considering this product?
It is crucial to have proper onboarding and training as Marketo is highly feature-rich and complicated. Set power users up to internal help and leverage Adobe's extensive training suite to drive adoption. With advance planning, organizations will be able to take advantage of Marketo's powerful lead management, ABM and multi-channel campaign management features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2024
Wonderful Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This tools may not be suits for social media marketing but It is easy to send personalized emails, integrations and track the Event members. This tool will helpful for the B2B Marketing.
What is your favorite aspect of this product?
This tool have easy functionality, smart list rules and Nurture Email process.
What do you dislike most about this product?
Mailability status and Report Design
What recommendations would you give to someone considering this product?
I would Recommend for the New learners and B2B Marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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