Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Aaquib J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Excellent Product

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Great Support Great Features Easy to Use

What is your favorite aspect of this product?

Smart Campaign

What do you dislike most about this product?

There is nothing to dislike about this product.

What recommendations would you give to someone considering this product?

Go for it, it's a great marketing automation tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Victor A.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Robust, reliable and customisable platform.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Its integrations are definitely a plus, with all major CRM and other technology tools available. Its ease of use and scalability are good.

What is your favorite aspect of this product?

Its reliable and flexible, allowing from basic customisation to advanced features

What do you dislike most about this product?

Price - and some limitations with custom objects, for example, not being able to use SalesForce (and I believe other CRMs) a custom object as a personalisation field in emails

What recommendations would you give to someone considering this product?

Check if cheaper options are available, but overall a good and reliable platform.

Pros

  • Enables Productivity
  • Trustworthy
  • Respectful
  • Unique Features

Cons

  • Vendor's Interest First
  • Less Generous

Pankaj Singh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Feature rich, but unintuitive UI.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Feature rich, good for enterprise level Marketing campaigns, activity, and automation.

What is your favorite aspect of this product?

Features, engagement program, data segmentation for targeted account based marketing.

What do you dislike most about this product?

UI is outdated and learning curve for some users due to unintuitive UI.

What recommendations would you give to someone considering this product?

If you want a feature rich automation tool to create complex marketing campaign. Report is good and you'll get mostly what you expect from tool. Though pricing is on higher side.

Pros

  • Trustworthy
  • Reliable
  • Enables Productivity
  • Efficient Service

Cons

  • Inhibits Innovation

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