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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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In Partnership With SelectHub
Adobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Recommended Best Action
Marketing Project Management
Conversion Propensity Modeling
Marketing Analytics
Social Media Marketing Management
Opportunity Pipeline Tracking
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Adobe Marketo Engage Reviews

Aaquib J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Excellent Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Great Support Great Features Easy to Use
What is your favorite aspect of this product?
Smart Campaign
What do you dislike most about this product?
There is nothing to dislike about this product.
What recommendations would you give to someone considering this product?
Go for it, it's a great marketing automation tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Victor A.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jun 2021
Robust, reliable and customisable platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its integrations are definitely a plus, with all major CRM and other technology tools available. Its ease of use and scalability are good.
What is your favorite aspect of this product?
Its reliable and flexible, allowing from basic customisation to advanced features
What do you dislike most about this product?
Price - and some limitations with custom objects, for example, not being able to use SalesForce (and I believe other CRMs) a custom object as a personalisation field in emails
What recommendations would you give to someone considering this product?
Check if cheaper options are available, but overall a good and reliable platform.
Pros
- Enables Productivity
- Trustworthy
- Respectful
- Unique Features
Cons
- Vendor's Interest First
- Less Generous
Please tell us why you think this review should be flagged.

Pankaj Singh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Feature rich, but unintuitive UI.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Feature rich, good for enterprise level Marketing campaigns, activity, and automation.
What is your favorite aspect of this product?
Features, engagement program, data segmentation for targeted account based marketing.
What do you dislike most about this product?
UI is outdated and learning curve for some users due to unintuitive UI.
What recommendations would you give to someone considering this product?
If you want a feature rich automation tool to create complex marketing campaign. Report is good and you'll get mostly what you expect from tool. Though pricing is on higher side.
Pros
- Trustworthy
- Reliable
- Enables Productivity
- Efficient Service
Cons
- Inhibits Innovation
Please tell us why you think this review should be flagged.
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