Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Ashkhan A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic marketing platform for B2B. Easy to Impl

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.

What is your favorite aspect of this product?

B2B Marketing, Event program implementation and Implementing third part event

What do you dislike most about this product?

Report Design view

What recommendations would you give to someone considering this product?

Yes obviously

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Efficient Service

Shiva R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Good fit for Email Marketing Campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

It has got unique features and less training required and simpler to use

What is your favorite aspect of this product?

For every marketing journey the product has a different set of programs like Engagement program, Event Program for Nurtures and Webinars

What do you dislike most about this product?

If you want more in depth analysis then the reporting feature is not a good fit and timezones as per instances looks a barrier while we set up auto reports

What recommendations would you give to someone considering this product?

Mid sized businesses who plans more marketing campaigns can use this as they can focus on each marketing campaign based on its need

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Inspires Innovation

Fahad K.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Marketo: Where Automation Flies.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo's role as a marketing tool is vital for driving company growth. It disseminates crucial information to customers, manages projects, and handles data to orchestrate marketing campaigns successfully

What is your favorite aspect of this product?

Our appreciation for Marketo stems from its integration and CRM options, facilitating advanced mobile marketing, website development, and content management system improvement. The platform enhances our reporting management, contributing to improved marketing ROI

What do you dislike most about this product?

The clunky UI makes the user experience less pleasant, requiring extensive training for onboarding

What recommendations would you give to someone considering this product?

I use Marketo daily and appreciate its operational simplicity, likening it to Microsoft Excel in its step-based approach. The Marketo community adds significant value, offering explanations and support for any challenges users may face

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

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