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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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In Partnership With SelectHub
Adobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Recommended Best Action
Marketing Project Management
Conversion Propensity Modeling
Marketing Analytics
Social Media Marketing Management
Opportunity Pipeline Tracking
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Adobe Marketo Engage Reviews
Meredith H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2024
Incredible Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It integrates seamlessly with other Adobe products and a wide range of third-party applications, enhancing its functionality.
What is your favorite aspect of this product?
It automates complex marketing workflows, which can significantly improve efficiency.
What do you dislike most about this product?
Adobe Marketo Engage is on the pricier side, which might be a concern for smaller organizations.
What recommendations would you give to someone considering this product?
Carefully assess whether the extensive features of Adobe Marketo Engage align with your business requirements. If you need advanced automation and integration capabilities, it could be a great fit.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Brandon R H.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Developing leads and increasing conversions
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Businesses can customize their communication strategies by using advanced segmentation and lead scoring capabilities. Automated workflows trigger targeted content delivery, nurturing leads with relevant information at every stage of their journey. Marketo Engage integrates with CRM systems like Salesforce and Microsoft Dynamics, fostering seamless alignment between marketing and sales teams. This integration ensures a unified view of lead data. It enables sales teams to prioritize and engage with the most promising leads at the optimal time.
What is your favorite aspect of this product?
Marketo Engage provides comprehensive analytics and reporting capabilities to optimize lead nurturing strategies. Marketers can gain insights into lead engagement, content performance, and campaign effectiveness. This enables data-driven decision-making and continuous improvement. Automated lead scoring and routing streamline the handoff process, accelerating the sales cycle and increasing conversion rates.
What do you dislike most about this product?
As businesses grow, their lead nurturing needs evolve. Marketo Engage's scalable architecture and flexible workflow builder empower organizations to adapt their strategies seamlessly. The platform ensures consistent and personalized experiences across channels, whether nurturing a few hundred leads or millions.
What recommendations would you give to someone considering this product?
Businesses can effectively guide leads through the sales funnel and increase conversion rates by leveraging Marketo Engage's powerful lead nurturing capabilities. Personalized journeys, automated processes, seamless sales alignment, and comprehensive analytics create a winning formula for maximizing revenue and driving business growth.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Marketing with Precision.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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