Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Meredith H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Incredible Product

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

It integrates seamlessly with other Adobe products and a wide range of third-party applications, enhancing its functionality.

What is your favorite aspect of this product?

It automates complex marketing workflows, which can significantly improve efficiency.

What do you dislike most about this product?

Adobe Marketo Engage is on the pricier side, which might be a concern for smaller organizations.

What recommendations would you give to someone considering this product?

Carefully assess whether the extensive features of Adobe Marketo Engage align with your business requirements. If you need advanced automation and integration capabilities, it could be a great fit.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Brandon R H.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Developing leads and increasing conversions

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Businesses can customize their communication strategies by using advanced segmentation and lead scoring capabilities. Automated workflows trigger targeted content delivery, nurturing leads with relevant information at every stage of their journey. Marketo Engage integrates with CRM systems like Salesforce and Microsoft Dynamics, fostering seamless alignment between marketing and sales teams. This integration ensures a unified view of lead data. It enables sales teams to prioritize and engage with the most promising leads at the optimal time.

What is your favorite aspect of this product?

Marketo Engage provides comprehensive analytics and reporting capabilities to optimize lead nurturing strategies. Marketers can gain insights into lead engagement, content performance, and campaign effectiveness. This enables data-driven decision-making and continuous improvement. Automated lead scoring and routing streamline the handoff process, accelerating the sales cycle and increasing conversion rates.

What do you dislike most about this product?

As businesses grow, their lead nurturing needs evolve. Marketo Engage's scalable architecture and flexible workflow builder empower organizations to adapt their strategies seamlessly. The platform ensures consistent and personalized experiences across channels, whether nurturing a few hundred leads or millions.

What recommendations would you give to someone considering this product?

Businesses can effectively guide leads through the sales funnel and increase conversion rates by leveraging Marketo Engage's powerful lead nurturing capabilities. Personalized journeys, automated processes, seamless sales alignment, and comprehensive analytics create a winning formula for maximizing revenue and driving business growth.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2023

Marketing with Precision.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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