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Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

89

Recommended Best Action

89

Marketing Project Management

88

Conversion Propensity Modeling

87

Marketing Analytics

86

Social Media Marketing Management

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

89

Ease of Data Integration

88

Ease of IT Administration

87

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Cristobal T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I implemented this program in my work area.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage is one of the best programs that we have in my system to find and analyze the area of my clients, as well as give them an optimal experience before achieving any type of negotiation within the web, this program boosts my email to give it a better development to each and every one of my advertising campaigns, the potential that this program has to understand the movements of my clients is incredible, I am amazed with the effective functions of this program and how it has increased the distribution of greengrocers clients in my work, since I implemented this program in my work area.

What is your favorite aspect of this product?

The objective of this program fascinates me, since our way of executing our marketing has been the best solution, that is to say that from the beginning that my advertising department installed this fantastic educated program, the interaction that we build with each of our clients and has been Given the good automatic response from our client, Marketo Engage has been the best channel that has boosted the flow of clients and the commercial relations of my job. This program has the latest intuitive and technological aspects that exist in the market and adapts very well to the development and work of each of my colleagues.

What do you dislike most about this product?

This program is really complete and works in different areas, but I have to say that it becomes somewhat complicated to fulfill each of these specific functions, unfortunately it is not very easy to use for new users with little knowledge about this type of program. on the other hand, we are very happy to have this program and we do not find another aspect that bothers us.

What recommendations would you give to someone considering this product?

I'm always happy to recommend Marketo Engage as I think it's one of the best web ad automation software I've implemented in my workplace, it's really good and we can see the results in a very short time, it's worth it have this program as the first solution to give optimal care to all your clients.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Fernando C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Adobe Marketo Engage is a guide

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is a guide for search engines on the web with elements and features of a high technological level that allows you to customize every detail to build effective websites, it is incredible how a simple program can take control of all advertising parameters autonomously. we hope to continue using this program to increase sales since since it was installed in my work area it has been a total success.

What is your favorite aspect of this product?

Implemented in your system the benefits of Adobe Marketo Engage you will discover the capacity that this program offers in the field of advertising and marketing, this program can analyze your entire market to quickly and significantly increase the flow of all your most potential customers, which makes of this different program and that stands out among its competences is the great variety of options that add to the interaction with your clients and offer commercial and secure processes for both parties, a marketing campaign is not only about exposing your content on the web.

What do you dislike most about this product?

The problem that we face with this platform is that it is not so easy to use and this undoubtedly affects the development and performance that we can have, it is essential that there is an improvement in terms of the interface of this program to get the most out of it. problem and advertising benefits for my company, unfortunately it is not so intuitive for the level of technology with which it is designed, on the other hand there are a couple of options that are not entirely autonomous, that is to say that we must execute them manually for the program to understand which These are the steps to follow in a future project.

What recommendations would you give to someone considering this product?

The advantages of having this program promoting all the good aspects of my company is a success, thanks to the fact that each and every one of the tools that are available to increase the flow of customers on the web, Marketo Engage works simultaneously With my email to keep informed of each stop and destination where our campaign is directed, it is really comfortable to analyze every aspect of all the projects that are implemented by this means, we have multiple clients who feel satisfied with the care that we offer in each negotiation and it is evident that the credibility of my work department has increased.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Trisha B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Essential for our growth in sales.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage has greater capabilities to drive the growth of our advertising campaigns, increase sales and reduce unnecessary errors by doing everything automatically, it is a very necessary software if you want to achieve greater customer acquisition and sales increase.

What is your favorite aspect of this product?

I like the large number of functionalities it has to generate good advertising campaigns, monitor, report, automate customer management processes and with a great reduction in manual risks, it is an incredible software that we use to increase sales and attract the attention of the clients.

What do you dislike most about this product?

The setup process is a bit slow as it requires specific processes and experts in the area, but we did it correctly and we have asked the help desk for help and we are having a good experience.

What recommendations would you give to someone considering this product?

It is the perfect software to automate the marketing strategies that are required, increase sales in the short term and have a great deployment in all advertising campaigns, since Adobe Marketo Engage has all the functions and capabilities to obtain 100% positive results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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