Adobe Marketo Engage Logo
Adobe Marketo Engage Logo
Adobe Systems

Adobe Marketo Engage

Composite Score
7.9 /10
CX Score
8.3 /10
Adobe Marketo Engage
7.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Account-Based Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Reliable
  • Fair
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 82

Multichannel Campaign Management

86

Unified Sales and Marketing Funnel

83

Account Analytics & Measurement

82

Personalization/Audience Targeting

81

Account-Based Advertising

80

Customer Journey Modelling

79

Team Alerts

78

Artificial Intelligence / Machine Learning

74

Vendor Capability Ratings

Average 78

Business Value Created

85

Product Strategy and Rate of Improvement

82

Breadth of Features

80

Ease of Customization

79

Ease of Data Integration

78

Vendor Support

78

Quality of Features

77

Ease of Implementation

75

Usability and Intuitiveness

74

Ease of IT Administration

74

Availability and Quality of Training

74

Adobe Marketo Engage Reviews

Nicole R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Marketo Engage automates marketing in a simple way

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo streamlines the entire marketing process by helping with customer relationship management, which in turn makes it simpler to reach customers, understand their needs, and more.

What is your favorite aspect of this product?

To keep everything running smoothly, Marketo is a great option for customer management. The numerous features it offers are useful for many aspects of running a business.

What do you dislike most about this product?

The pricing component could be seen as a drawback, but other than that, I have no complaints about Marketo. You could use some resources to optimize your customer interaction processes.

What recommendations would you give to someone considering this product?

An automated marketing campaign tool. Custom campaigns can be used to target specific audiences. Dashboards and reports are also a part and provide fantastic marketing insights.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Saves Time

Stacey P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A robust SaaS and B2B Marketing Automation Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo is our go-to for sending emails and handling database tasks, such as lead scoring and sealing, based on several criteria for optimal routing.

What is your favorite aspect of this product?

I like the platform, it is effective for business-to-business and software-as-a-service marketing automation. Working with Marketo as a business-to-business platform is one of its strongest points. A B2B SaaS platform requires the ability to level contacts with accounts which is something to keep in mind.

What do you dislike most about this product?

The user interface is slow and outdated. Smaller companies may find it difficult to adopt it due to the steep learning curve, extensive implementation procedure, and high costs.

What recommendations would you give to someone considering this product?

Marketo is an exceptional solution due to its strong database capabilities and extensive synchronizations with other platforms. Plus, it exceeds our expectations!

Pros

  • Continually Improving Product
  • Saves Time
  • Respectful
  • Helps Innovate

Fedor L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Boost Marketing Impact with Adobe Marketo Engage

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

A standout feature is Marketo’s predictive content analytics, which recommends the most high-performing assets to utilize for each customer based on historical data. This insight allows for creating campaigns with content proven to inspire engagement and conversion for specific segments, significantly improving results. The unified customer profile also provides a snapshot of engagement history across devices and channels through a digital body language score, facilitating optimization. Integrations further connect data ecosystems.

What is your favorite aspect of this product?

Core pillars include customized email campaigns crafted through drag-and-drop builders and personalization using progressive profiling. Orchestrated journeys automate multistep nurturing with tailored content. Web personalization, mobile push, direct mail, and other channels facilitate omnichannel sequences. Robust analytics offer campaign performance visibility, lead scoring trends, revenue influence tracking, and actionable metrics to refine strategies.

What do you dislike most about this product?

While Marketo’s capabilities are robust, the tool focuses specifically on B2B marketing. Onboarding and configurations also take some work compared to lightweight software. But for enterprise needs, Marketo stands unrivaled, delivering specialized tools to execute highly personalized campaigns pumped by customer analytics for continual optimization.

What recommendations would you give to someone considering this product?

For any marketing manager striving to boost contextual campaign relevancy and strategy impact, Adobe Marketo Engage represents a gold-standard solution. Backed by AI-insights, the platform empowers greater campaign efficiency and continually improves performance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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