Adobe Systems

Adobe Marketo Engage

Composite Score

8.8 /10

CX Score

9.2 /10

90 Reviews Write a Review

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What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

85 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

3% Neutral

97% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 85

Email Delivery

Sales Intelligence & Conversion Rates

Segmentation

SPAM Compliance

Campaign Management

Auto-Responders

A/B Testing

Dynamic Content

Mobile Optimized

Text Messaging

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Ease of Implementation

Quality of Features

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.9

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Himanshu C.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Transform Your Marketing with Adobe Marketo Engage

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

The tool superior personalization options permit for distinctly customized email campaigns, increasing engagement and conversions.

What is your favorite aspect of this product?

It's advanced feature and intuitive enough for beginners to fast examine and begin the usage of it correctly.

What do you dislike most about this product?

Customizing reports to meet unique needs can be tough and the default templates are frequently restricting for greater complicated analyses.

What recommendations would you give to someone considering this product?

The in-depth analytics can provide precious insights into marketing campaign performance, so don’t pass over this thing—use it to make information-pushed selections.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Saty S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

Essential Tool for DataDriven Marketing Strategies

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage offers scalability for companies of all sizes, from startups to massive establishments, making it a flexible answer.

What is your favorite aspect of this product?

It enables create a unbroken workflow with analytics, innovative, and marketing tools, making the entire technique greater efficient and interconnected.

What do you dislike most about this product?

Adobe Marketo Engage is a strong device, but its fee may not be justified for smaller companies or startups.

What recommendations would you give to someone considering this product?

Use the segmentation and personalization features to their complete potential. Customizing campaigns based totally on target market conduct will considerably enhance engagement and conversion fees.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Mark B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Highly Customizable Marketing Automation Platform

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

The unlimited customization capabilities of the software. It's great for setting up advanced nurture streams and dymanic content.

What is your favorite aspect of this product?

The email and marketing automation functionality is great,

What do you dislike most about this product?

The reporting module needs some work and the standard email and landing pages templates seem a bit outdated.

What recommendations would you give to someone considering this product?

Only purchase if you have a specialist in house who knows how to work with Marketo.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Slower Product Innovation

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Book a Free Demo Today!

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

90 Likeliness to Recommend

1 Since last award

99 Plan to Renew

85 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Text Messaging The capability to send messages by SMS in addition to email.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Himanshu C.

Transform Your Marketing with Adobe Marketo Engage

Likeliness to Recommend

Pros

Saty S.

Essential Tool for DataDriven Marketing Strategies

Likeliness to Recommend

Pros

Mark B.

Highly Customizable Marketing Automation Platform

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Segmentation

SPAM Compliance

Campaign Management

Auto-Responders

A/B Testing

Dynamic Content

Mobile Optimized

Text Messaging

Content Authoring

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Ease of Implementation

Quality of Features

Ease of Data Integration

Vendor Support

Availability and Quality of Training

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