CallRail Customer Reviews 2025 | SoftwareReviews

CallRail

Composite Score

7.9 /10

CX Score

8.3 /10

41 Reviews Write a Review

Claim Software

What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details

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Awards & Recognition

CallRail won the following awards in the Conversation Intelligence category

Filter By

2 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

4 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallRail.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

98 Plan to Renew

2
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

2% Negative

2% Neutral

96% Positive

Pros

Effective Service
Saves Time
Respectful
Acts with Integrity

Feature Ratings

Average 77

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Audio Transcription

Application Integration

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Average 76

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

CallRail Reviews

Om D.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

CallRail: Smart, User-Friendly Call Tracking

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail stands out with AI-powered conversation intelligence, multi-touch attribution, dynamic number insertion (DNI), and seamless integrations with major platforms like Google Ads and HubSpot. It offers a user-friendly interface, affordable pricing for SMBs, comprehensive lead tracking (calls, forms, texts), and strong compliance (HIPAA). Compared to competitors, it balances advanced insights, ease of use, and cost-effectiveness.

What is your favorite aspect of this product?

One of the best aspects of CallRail is its AI-powered conversation intelligence. It automatically transcribes calls, detects keywords, and analyzes sentiment, helping businesses gain deep insights into customer interactions without manual effort. This feature enhances lead qualification, improves marketing attribution, and streamlines decision-making, making it a standout tool for businesses focused on call-driven conversions.

What do you dislike most about this product?

Nothing All are good

What recommendations would you give to someone considering this product?

If you're considering CallRail, define your goals, integrate with marketing tools, use Dynamic Number Insertion (DNI), leverage AI-powered insights, monitor data regularly, ensure compliance, and start with a free trial. These steps will help you maximize its value and improve marketing ROI.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Vipul J.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Great Solution for Contact Center for Customer Exp

Likeliness to Recommend

8 /10

What differentiates CallRail from other similar products?

Accuracy in transcription which helps to take decisive actionables for business by understanding customer's VOC & Pulse

What is your favorite aspect of this product?

the Transcripts of all our Calls. Being able to double check all calls with a read through vs relistening to each call over and over. Copy and Pasting exactly what the customer says from the transcript over

What do you dislike most about this product?

I couldn't create a call forwarding number for a location. They ran out of numbers to use. Ended up sometimes not creating a call forwarding number for our client.

What recommendations would you give to someone considering this product?

Worth Trying if never tried earlier

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2025

Great tool for lead gen

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Trustworthy
Inspires Innovation
Fair

CallRail

What is CallRail?

Company Details

Need Assistance?

Awards & Recognition

CallRail Ratings

88 Likeliness to Recommend

1 Since last award

98 Plan to Renew

2 Since last award

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love CallRail?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

CallRail Reviews

Om D.

CallRail: Smart, User-Friendly Call Tracking

Likeliness to Recommend

Pros

Vipul J.

Great Solution for Contact Center for Customer Exp

Likeliness to Recommend

Pros

Great tool for lead gen

Likeliness to Recommend

Pros

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Feature Ratings

Call Recording

Call Analytics

Dashboards and Reporting

Mobile Support

Role-Based Access

Audio Transcription

Application Integration

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training