CallRail Customer Reviews 2025 | SoftwareReviews

CallRail

Composite Score

8.0 /10

CX Score

8.3 /10

42 Reviews Write a Review

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What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details

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Awards & Recognition

CallRail won the following awards in the Conversation Intelligence category

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2 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

4 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallRail.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

2% Negative

1% Neutral

97% Positive

Pros

Effective Service
Saves Time
Respectful
Acts with Integrity

Feature Ratings

Average 78

Call Recording

Call Analytics

Mobile Support

Dashboards and Reporting

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Average 77

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

CallRail Reviews

Shrikant D.

Role: Information Technology
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful Call Tracking with Smart AI Insights

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail stands out with AI-powered call tracking, conversation intelligence, and multi-touch attribution to analyze marketing performance. It offers seamless integrations (Google Ads, HubSpot, Salesforce), web form tracking, and an easy-to-use interface. Compared to competitors, it’s cost-effective and provides automated call routing & IVR for better lead management

What is your favorite aspect of this product?

One of the best aspects of CallRail is its AI-powered conversation intelligence. It not only tracks calls but also analyzes conversations to detect keywords, score leads, and provide insights—all automatically. This helps businesses optimize marketing efforts and improve customer interactions without manually reviewing every call.

What do you dislike most about this product?

Nothing all are good

What recommendations would you give to someone considering this product?

1. Define Your Goals – Ensure CallRail aligns with your marketing and lead-tracking needs. 2. Leverage AI Features – Use conversation intelligence for automated insights and lead scoring. 3. Integrate with Your Tech Stack – Connect CallRail with CRM, Google Ads, and analytics tools for seamless reporting. 4. Set Up Dynamic Number Insertion (DNI) – Track calls from different marketing channels accurately. 5. Monitor & Optimize – Regularly review call data to refine campaigns and improve ROI.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Milan P.

Role: C-Level
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

It is good but having social media interface would

Likeliness to Recommend

6 /10

What differentiates CallRail from other similar products?

Easy to implement and use across the board

What is your favorite aspect of this product?

Process and ways of working integration

What do you dislike most about this product?

Interface lacking social media inputs/data integration

What recommendations would you give to someone considering this product?

Having external data integration could make this more interesting

Pros

Reliable
Caring
Respectful
Fair

Cons

Slower Product Innovation
Inhibits Innovation

Ryan A.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Critical to Understanding & Tracking ROI

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail provides top-notch service and excellent customer support.

What is your favorite aspect of this product?

The ability to track calls is huge for understanding and helping our customers understand the ROI our services provide.

What do you dislike most about this product?

What's to dislike?

What recommendations would you give to someone considering this product?

Just get started.

Pros

Respectful
Continually Improving Product
Caring
Client Friendly Policies

CallRail

What is CallRail?

Company Details

Need Assistance?

Awards & Recognition

CallRail Ratings

89 Likeliness to Recommend

1 Since last award

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love CallRail?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

CallRail Reviews

Shrikant D.

Powerful Call Tracking with Smart AI Insights

Likeliness to Recommend

Pros

Milan P.

It is good but having social media interface would

Likeliness to Recommend

Pros

Cons

Ryan A.

Critical to Understanding & Tracking ROI

Likeliness to Recommend

Pros

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Feature Ratings

Call Recording

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Mobile Support

Dashboards and Reporting

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

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Ease of Data Integration

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