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Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

7.9 /10

CX Score

8.2 /10

34 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Customer Intelligence category

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0 Top Rated Capabilities

2 Top Rated Features

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2022

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

3
Since last award

95 Plan to Renew

3
Since last award

76 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

2% Negative

2% Neutral

96% Positive

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Feature Ratings

Average 81

Real Time Workflow Automation

Predictive Analytics

Audience Demographics

Anomaly Detection

Audience Segmentation

API Framework

Data Visualization

Customer Journey Modelling

Metadata Management

Cross Channel Attribution Analysis

Conversion Analysis

Vendor Capability Ratings

Average 81

Ease of Customization

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Breadth of Features

Also Featured in...

Customer Data Platform

Score 8.2

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Marketing Platforms - Enterprise

Score 8.1

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Sales Analytics

Score 7.6

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Azriel J.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Fantastic product, but a bit pricey.

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It has a wide range of applications, including CRM and ERP. It is also scalable.

What is your favorite aspect of this product?

My favorite aspect of this product is that the cloud-based version ensures accessibility from anywhere which promotes collaboration and reduces the need for on-premises infrastructure and maintenance.

What do you dislike most about this product?

Licensing and subscription costs are high particularly for the small business I work for .

What recommendations would you give to someone considering this product?

I would say if you have the budget go with it.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Javed Q.

Role: Vendor Management
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

Unified, Intelligent, but Needs BFSI Focus

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

What sets Microsoft Dynamics 365 Customer Insights apart is its ability to unify customer data from diverse sources into a single, actionable profile. The integration with other Microsoft products like Azure, Power BI, and Dynamics 365 Marketing creates a cohesive ecosystem that is hard to match. The AI and machine learning capabilities are built-in, making it easier to gain insights without needing deep technical expertise.

What is your favorite aspect of this product?

The real time customer segmentation and AI driven recommendations are highly impactful. We particularly appreciate the way it helps us tailor customer engagement strategies using unified data, which has improved our personalization efforts across digital channels.

What do you dislike most about this product?

The user interface could be more intuitive, especially for business users who are not from a data or IT background. Also, configuring custom workflows can sometimes be time consuming and requires a good understanding of the platform’s logic.

What recommendations would you give to someone considering this product?

If you are already using Microsoft products or looking to create a single view of the customer across systems, this tool is a strong fit. It’s especially valuable for large organizations where customer data is scattered across departments. However, ensure you have a strong internal team or partner to support the initial setup and customization.

Pros

Enables Productivity
Helps Innovate
Continually Improving Product
Reliable

Vijay K.

Role: Human Resources
Industry: Manufacturing
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2025

Grow with dynamic software

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It gives best options to utilise work, easy to handle

What is your favorite aspect of this product?

Easy user interface, easy to track work

What do you dislike most about this product?

I didn't find anything bad for this.

What recommendations would you give to someone considering this product?

Use first before hearing from others.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

85 Likeliness to Recommend

3 Since last award

95 Plan to Renew

3 Since last award

76 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Customer Data Platform

Marketing Platforms - Enterprise

Sales Analytics

Dynamics 365 Customer Insights Reviews

Azriel J.

Fantastic product, but a bit pricey.

Likeliness to Recommend

Pros

Javed Q.

Unified, Intelligent, but Needs BFSI Focus

Likeliness to Recommend

Pros

Vijay K.

Grow with dynamic software

Likeliness to Recommend

Pros

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Feature Ratings

Real Time Workflow Automation

Predictive Analytics

Audience Demographics

Anomaly Detection

Audience Segmentation

API Framework

Data Visualization

Customer Journey Modelling

Metadata Management

Cross Channel Attribution Analysis

Conversion Analysis

Vendor Capability Ratings

Ease of Customization

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Breadth of Features