Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.1 /10

CX Score

8.3 /10

76 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

10% Neutral

89% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Breadth of Features

Also Featured in...

Sales Analytics

Score 7.6

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Customer Intelligence

Score 7.5

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Juan R.

Role: Sales Marketing
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Both functionality and usability are very well

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Structured and apparent structure, as well as a look and feel that makes it a joy to use on any device There are several options for creating and structuring your own dashboard structure. Appropriate data export options are available. Your task is made easier by the perfect connectivity between the various Office products. Intuitive operation is also possible. If you have any questions or face any problems, our Microsoft support team is here to help you right away. In fact, when compared to other platforms or applications, it is quite competitive.

What is your favorite aspect of this product?

The whole system is centered on a single database (Common Data Model). Interfaces to third-party systems can also be developed without much programming knowledge. The technique is really simple to utilize. The interconnection of numerous data sets is superb. The processing of information is swift. It is simple to use

What do you dislike most about this product?

Expect lengthy loading times if you want to alter the system. Despite the fact that they are not yet completely finished, several aspects have already been approved as functioning. Translations can also be expanded.

What recommendations would you give to someone considering this product?

Our customers benefit from a single data platform. Customers may utilize the data platform to create a full 360 degrees perspective of their users. We develop a customer journey map (process leads, sales opportunities, and send offers). The ever-increasing / necessary individualized preparation of our sales and marketing activities, in particular, may be controlled precisely using Dynamics and, in particular, the dashboard settings.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jean Carlos H.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2021

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Unlike other products, Dynamics 365 helps us to integrate all the data and processes of our portal, Admeas we can also integrate them with programs such as Outlook and others.

What is your favorite aspect of this product?

What we like the most about Microsoft dynamic 365 is that it has great features that make it unique, such as making data export easier, and that it has easy accessibility.

What do you dislike most about this product?

Since we have been using this product, we have not found any fault, since this product is of excellent quality for our company since the ability to customize a panel is of great help to our company.

What recommendations would you give to someone considering this product?

I highly recommend it to anyone who wants to use this product as it can help them maintain an excellent customer relationship in the field at an optimized cost but without compromising effectiveness.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Eduardo G.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Produto excelente.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Penso que a qualidade dos recursos e também as integrações com pacote Office.

What is your favorite aspect of this product?

Gosto muito do visual

What do you dislike most about this product?

Não identifiquei pontos que não goste.

What recommendations would you give to someone considering this product?

Recomendo para todas as empresas que usam pacote Office.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights Ratings

85 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Sales Analytics

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Juan R.

Both functionality and usability are very well

Likeliness to Recommend

Pros

Jean Carlos H.

Fantastic Product

Likeliness to Recommend

Pros

Eduardo G.

Produto excelente.

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Breadth of Features