Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.1 /10
CX Score
8.3 /10
Dynamics 365 Customer Insights
8.1 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
86%
Negotiation and Contract:
83%
Conflict Resolution:
88%
Strategy & Innovation:
87%
Service Experience:
88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

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1% Negative
10% Neutral
89% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Email Marketing Automation

85

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Implementation

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Ease of IT Administration

80

Availability and Quality of Training

79

Vendor Support

78

Breadth of Features

78

Dynamics 365 Customer Insights Reviews

Ronald A.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

A complete automation solution.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The best part about Dynamic 365 Marketing is that it helps businesses develop and maintain respectful connections with their customers. This platform is very flexible and offers the best options. Utilising Dynamics 365 Marketing has many advantages, including the ability to nurture leads, segment clients, and automate marketing efforts. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, enabling businesses to make wiser marketing choices.

What is your favorite aspect of this product?

What I like best about Dynamics 365 is that it integrates seamlessly with various applications and Microsoft products, ensuring a seamless and effective workflow across my organization. It also has a user-friendly interface, personalized customer experiences, advanced segmentation and targeting, comprehensive analytics and reporting, and Microsoft’s incredible support. I appreciate how simple it is to visualize data and create rapid charts! It makes analytics extremely simple and straightforward.

What do you dislike most about this product?

The user interface is not very simple. Furthermore, it is fairly complicated and costly for the majority of people.

What recommendations would you give to someone considering this product?

It includes a blend of CRM and ERP skills to help me manage my business or enterprise more easily. Using artificial intelligence techniques, I can analyze and identify customer behaviors. I can learn about customers. It gives methods for increasing consumer involvement. It also provides for simple cost management and finance management for my projects, as well as the development of product strategy. I appreciate being able to go into a customer’s journey and observe how they interact with my platforms and content.

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Performance Enhancing

Cesar Q.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Quite intuitive tool

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Unlike other tools, we ourselves have the possibility of mentioning that this is unique and that it has no competition because the licenses are paid by consensus for use, which makes it quite unique and also that they have the possibility of adapting various applications.

What is your favorite aspect of this product?

What I love most about this tool is that you can export any information that is needed in Excel, in addition to the fact that the platform shows us once the emails have been opened, which allows us to have a better interaction with consumers.

What do you dislike most about this product?

Since we are using this instrument we ourselves have not found a single failure of this product, rather we are very comfortable with this instrument.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because the stability level is of great quality, in addition to the fact that it also has a degree of authorization that reduces error rates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Amal J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2024

Very powerful marketing solution

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.

What is your favorite aspect of this product?

My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities

What do you dislike most about this product?

One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.

What recommendations would you give to someone considering this product?

Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.

Pros

  • Enables Productivity
  • Unique Features
  • Inspires Innovation
  • Fair

Cons

  • Less Effective Service
  • Less Caring
  • Less Friendly Negotiation