Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.1 /10
CX Score
8.3 /10
Dynamics 365 Customer Insights
8.1 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

96 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
10% Neutral
89% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

85

Email Marketing Automation

84

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

81

Social Media Marketing Management

78

Mobile Marketing Management

75

Vendor Capability Ratings

Average 82

Business Value Created

86

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

83

Quality of Features

81

Availability and Quality of Training

80

Ease of IT Administration

79

Vendor Support

79

Breadth of Features

79

Dynamics 365 Customer Insights Reviews

Musilimot Titilayo M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Robust and powerful data platform with AI integrat

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Customer Insights can be effortlessly extended and customized through Power Platform tools such as Power Apps, Power Automate, and Power BI, providing flexibility for users with or without technical expertise.

What is your favorite aspect of this product?

It enables the ingestion and unification of data from various sources—CRM, ERP, social media, web, POS systems, and more—delivering a comprehensive 360-degree customer view without the need for complex integrations.

What do you dislike most about this product?

Nothing really

What recommendations would you give to someone considering this product?

Utilize the integrated privacy and compliance tools to ensure adherence to industry regulations and safeguard customer data efficiently.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Adewale M.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Powerful & Intelligent

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

AI-powered personalization, native integration with the Microsoft ecosystem, and enterprise-grade unification of customer data across touch-points

What is your favorite aspect of this product?

Seamlessly integrates with Microsoft tools like Azure, Power BI, Power Platform (Power Automate, Power Apps), Microsoft Teams, and Dynamics 365 CRM/Sales.

What do you dislike most about this product?

Initial Setup Requires Specialized Knowledge

What recommendations would you give to someone considering this product?

Assess Your Microsoft Ecosystem Fit First: This product shines when used alongside Dynamics 365, Azure, Power Platform, and Microsoft 365.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amal J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2024

Very powerful marketing solution

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.

What is your favorite aspect of this product?

My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities

What do you dislike most about this product?

One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.

What recommendations would you give to someone considering this product?

Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.

Pros

  • Enables Productivity
  • Unique Features
  • Inspires Innovation
  • Fair

Cons

  • Less Effective Service
  • Less Caring
  • Less Friendly Negotiation