Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.1 /10

CX Score

8.3 /10

76 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 86%
Negotiation and Contract:: 83%
Conflict Resolution:: 88%
Strategy & Innovation:: 87%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

10% Neutral

89% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Breadth of Features

Also Featured in...

Sales Analytics

Score 7.6

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Customer Intelligence

Score 7.5

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Ronald A.

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

A complete automation solution.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The best part about Dynamic 365 Marketing is that it helps businesses develop and maintain respectful connections with their customers. This platform is very flexible and offers the best options. Utilising Dynamics 365 Marketing has many advantages, including the ability to nurture leads, segment clients, and automate marketing efforts. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, enabling businesses to make wiser marketing choices.

What is your favorite aspect of this product?

What I like best about Dynamics 365 is that it integrates seamlessly with various applications and Microsoft products, ensuring a seamless and effective workflow across my organization. It also has a user-friendly interface, personalized customer experiences, advanced segmentation and targeting, comprehensive analytics and reporting, and Microsoft’s incredible support. I appreciate how simple it is to visualize data and create rapid charts! It makes analytics extremely simple and straightforward.

What do you dislike most about this product?

The user interface is not very simple. Furthermore, it is fairly complicated and costly for the majority of people.

What recommendations would you give to someone considering this product?

It includes a blend of CRM and ERP skills to help me manage my business or enterprise more easily. Using artificial intelligence techniques, I can analyze and identify customer behaviors. I can learn about customers. It gives methods for increasing consumer involvement. It also provides for simple cost management and finance management for my projects, as well as the development of product strategy. I appreciate being able to go into a customer’s journey and observe how they interact with my platforms and content.

Pros

Efficient Service
Respectful
Reliable
Performance Enhancing

Cesar Q.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Quite intuitive tool

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Unlike other tools, we ourselves have the possibility of mentioning that this is unique and that it has no competition because the licenses are paid by consensus for use, which makes it quite unique and also that they have the possibility of adapting various applications.

What is your favorite aspect of this product?

What I love most about this tool is that you can export any information that is needed in Excel, in addition to the fact that the platform shows us once the emails have been opened, which allows us to have a better interaction with consumers.

What do you dislike most about this product?

Since we are using this instrument we ourselves have not found a single failure of this product, rather we are very comfortable with this instrument.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because the stability level is of great quality, in addition to the fact that it also has a degree of authorization that reduces error rates.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Amal J.

Role: Information Technology
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jul 2024

Very powerful marketing solution

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights differentiates itself with its robust AI-driven capabilities, easy integration with other Microsoft services, and real-time data unification from various sources to create comprehensive customer profiles.

What is your favorite aspect of this product?

My favorite aspect of Dynamics 365 Customer Insights is its AI-driven insights and predictive analytics capabilities

What do you dislike most about this product?

One aspect that might be challenging about Dynamics 365 Customer Insights is its complexity and steep learning curve. Setting up and configuring the platform to fully leverage its advanced features can require significant time and expertise, which might be a barrier for smaller businesses or those without dedicated technical resources.

What recommendations would you give to someone considering this product?

Ensure Dynamics 365 Customer Insights aligns with your business needs and invest in training for your team. Start with a pilot project, leverage Microsoft integration, and consult experts for a successful implementation.

Pros

Enables Productivity
Unique Features
Inspires Innovation
Fair

Cons

Less Effective Service
Less Caring
Less Friendly Negotiation

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

85 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Sales Analytics

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Ronald A.

A complete automation solution.

Likeliness to Recommend

Pros

Cesar Q.

Quite intuitive tool

Likeliness to Recommend

Pros

Amal J.

Very powerful marketing solution

Likeliness to Recommend

Pros

Cons

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Breadth of Features