Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.1 /10
CX Score
8.3 /10
Dynamics 365 Customer Insights
8.1 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

96 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
10% Neutral
89% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

85

Email Marketing Automation

84

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

81

Social Media Marketing Management

78

Mobile Marketing Management

75

Vendor Capability Ratings

Average 82

Business Value Created

86

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

83

Quality of Features

81

Availability and Quality of Training

80

Ease of IT Administration

79

Vendor Support

79

Breadth of Features

79

Dynamics 365 Customer Insights Reviews

Silvia D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

"It is used to make marketing simple and easy."

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

One of the great features of Microsoft Dynamics 365 is the likelihood of communication among the clients and users. It is very user-friendly tool. The interface of Microsoft Dynamics 365 makes it simple to record negotiations. It permits thorough segmented advertising lists, personalized email layouts, and management of subscription.

What is your favorite aspect of this product?

Generally, it provides an excellent interaction with different Dynamics items. It particularly helps us in setting up email marketing with different templates. Microsoft Dynamics 365 Marketing is highly appropriate for circumstances where a company have to deal with the client data that it has collected and share everything across the whole organization, so it is integrated and incorporated.

What do you dislike most about this product?

For forms, Microsoft doesn't offer HTML. They give a div that requires to be verified and you can actually feel the pain at this point. They give no canned option if you want to unsubscribe.

What recommendations would you give to someone considering this product?

You can find all the inventory frameworks in a single place. Recommended

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Caring

Shadrach M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Great Product, though a bit pricey

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Innovation, ease of Implementation and ease of Integration like D365 sales, AX and customer service.

What is your favorite aspect of this product?

Real time marketing

What do you dislike most about this product?

The design of the marketing/subscription list, users should be provided with varieties of methods to include list member. The current method allows adding one at a time, making it slow and exhausting when creating a list with multiple members.

What recommendations would you give to someone considering this product?

It's a great enterprise for your marketing team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ronald A.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

A complete automation solution.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The best part about Dynamic 365 Marketing is that it helps businesses develop and maintain respectful connections with their customers. This platform is very flexible and offers the best options. Utilising Dynamics 365 Marketing has many advantages, including the ability to nurture leads, segment clients, and automate marketing efforts. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, enabling businesses to make wiser marketing choices.

What is your favorite aspect of this product?

What I like best about Dynamics 365 is that it integrates seamlessly with various applications and Microsoft products, ensuring a seamless and effective workflow across my organization. It also has a user-friendly interface, personalized customer experiences, advanced segmentation and targeting, comprehensive analytics and reporting, and Microsoft’s incredible support. I appreciate how simple it is to visualize data and create rapid charts! It makes analytics extremely simple and straightforward.

What do you dislike most about this product?

The user interface is not very simple. Furthermore, it is fairly complicated and costly for the majority of people.

What recommendations would you give to someone considering this product?

It includes a blend of CRM and ERP skills to help me manage my business or enterprise more easily. Using artificial intelligence techniques, I can analyze and identify customer behaviors. I can learn about customers. It gives methods for increasing consumer involvement. It also provides for simple cost management and finance management for my projects, as well as the development of product strategy. I appreciate being able to go into a customer’s journey and observe how they interact with my platforms and content.

Pros

  • Efficient Service
  • Respectful
  • Reliable
  • Performance Enhancing