Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.1 /10
CX Score
8.3 /10
Dynamics 365 Customer Insights
8.1 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
10% Neutral
89% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Email Marketing Automation

85

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Implementation

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Ease of IT Administration

80

Availability and Quality of Training

79

Vendor Support

78

Breadth of Features

78

Dynamics 365 Customer Insights Reviews

Silvia D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

"It is used to make marketing simple and easy."

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

One of the great features of Microsoft Dynamics 365 is the likelihood of communication among the clients and users. It is very user-friendly tool. The interface of Microsoft Dynamics 365 makes it simple to record negotiations. It permits thorough segmented advertising lists, personalized email layouts, and management of subscription.

What is your favorite aspect of this product?

Generally, it provides an excellent interaction with different Dynamics items. It particularly helps us in setting up email marketing with different templates. Microsoft Dynamics 365 Marketing is highly appropriate for circumstances where a company have to deal with the client data that it has collected and share everything across the whole organization, so it is integrated and incorporated.

What do you dislike most about this product?

For forms, Microsoft doesn't offer HTML. They give a div that requires to be verified and you can actually feel the pain at this point. They give no canned option if you want to unsubscribe.

What recommendations would you give to someone considering this product?

You can find all the inventory frameworks in a single place. Recommended

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Caring

Richard G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

ERP system with above-average user interface

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Microsoft Dynamics 365 Business Central accompanies all users confidently in their daily work and has only a few weaknesses. This means that there can be minimal delays when loading new content and that some functions cannot be understood directly without additional instructions. By using this product, it is very convenient to be able to manage collectively on the server side. Although the amount of man-hours required for management has increased, it is extremely useful for reducing security risks.

What is your favorite aspect of this product?

One of the best features of this software is that it is easy to use and intuitive to understand. Customization is easy and no training is required; everything there is to know about B2B leads, corporate leads, and customers. By sharing data from the application and marketing automation, it helps us align our sales and marketing processes. The support team is knowledgeable and helpful and finds the right customers quickly thanks to Microsoft's artificial intelligence capabilities. Both medium-sized companies and large corporations base their productivity mainly on the most efficient use of resources.

What do you dislike most about this product?

However, I would like to see an improvement in the navigation design. There are always concerns about cost and performance.

What recommendations would you give to someone considering this product?

We use Microsoft Dynamics 365 to track our customers, systems, and data across the company. My managers appreciate how easy it is to track our sales projects and set sales goals. It helps us integrate all of our employer portal data and processes into one system. We sell online solutions that update the CRM and the portal at the same time. I, task tracking is my favorite feature because it is tailored to the specific needs of each client. To this day, I will never forget the conversation I had with my customer about the project. It also helps our sales reps follow up with leads and manage their past interactions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jose B.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

A very versatile tool

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

We can say that this tool is different from others because it provides excellent information about the crm and how it works perfectly, in addition to the fact that its user interface is very good and that you can also use various channels such as email push notifications among others.

What is your favorite aspect of this product?

What I like most about this tool is that it can be perfectly integrated with other Microsoft applications, such as Microsoft Teams, Dynamics 365 Sales, among others, and another aspect that I like is that dashboards can be customized more efficiently, as well that your dropdown menu is well organized.

What do you dislike most about this product?

In my personal opinion, we have not found fault with this tool, rather we can say that it is an excellent product because up to now we have not found fault with it and it works perfectly for us.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because it allows you to manage business functions efficiently.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service