
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
1
Since last award
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Trustworthy
- Fair
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Personalization/Audience Targeting
Split Testing
Integrations
Multivariate Testing
Server Side Testing
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Quality of Features
Breadth of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews

Rajiv K.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Get Analytics -Easy to use tool for Best analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to use and implement ads and get the forecast of it and results of it as well
What is your favorite aspect of this product?
best part is to get the result easily and mostly the accurate result graph as well
What do you dislike most about this product?
nothing everything is fine and easy to setup as well
What recommendations would you give to someone considering this product?
best product please purchase if you are looking for analytical tool for ads and leads
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.

Adnan C.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2025
Google analytics for traffic analyse
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics create deep insights on how user interact and analyze all user data like their age , location .
What is your favorite aspect of this product?
Google analytics keep record of all the traffic information on the site and peak engagement time with feature of ecommerce tracking.
What do you dislike most about this product?
I would say that it require some prior learning to use google analytics, rest it is best in my opinion.
What recommendations would you give to someone considering this product?
I would recommend this to everyone out there who want to use for best analytics of their customer engagement record and traffic analysis on website with best privacy tracking.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
Hosam K.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2025
Efficient web analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is user-friendly and offers self-explanatory tools that help business users understand and track how people interact with their website. Website administrators can easily see how visitors navigate and which pages they click on. Marketers can utilize Google Analytics to conduct A/B tests, determining which version of a website or landing page performs better, and track conversions to understand how many people make a purchase. All this is achievable without requiring advanced technical skills.
What is your favorite aspect of this product?
Google Analytics offers a powerful suite of advanced web analytics features and key performance indicators (KPIs) with minimal technical complexity, making it a market-leading self-service tool. It is also a powerful option for data analysts and developers, allowing for seamless integration with third-party platforms and applications within more complex workflows.
What do you dislike most about this product?
Google Analytics data visualization and analytical dashboards lack more robust data filtering and query features, limiting users' ability to generate customized reports and gain deeper data insights.
What recommendations would you give to someone considering this product?
It would be much easier for new users of Google Analytics services and solutions to begin with the official training mini-courses and tutorials provided by Google to master the basics before engaging with their actual web user data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
