Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.8 /10
CX Score
9.0 /10
Google Analytics
8.8 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the A/B Testing category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

3% Negative
5% Neutral
92% Positive

Pros

  • Trustworthy
  • Fair
  • Respectful
  • Reliable

Feature Ratings

Average 83

Audience Segmentation

86

Personalization/Audience Targeting

85

Split Testing

84

Integrations

83

Multivariate Testing

83

Server Side Testing

83

Analytics and Reporting

82

Feature Flagging

81

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of Customization

82

Availability and Quality of Training

81

Ease of IT Administration

81

Quality of Features

81

Breadth of Features

80

Usability and Intuitiveness

79

Vendor Support

78

Google Analytics Reviews

Rajiv K.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Get Analytics -Easy to use tool for Best analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Easy to use and implement ads and get the forecast of it and results of it as well

What is your favorite aspect of this product?

best part is to get the result easily and mostly the accurate result graph as well

What do you dislike most about this product?

nothing everything is fine and easy to setup as well

What recommendations would you give to someone considering this product?

best product please purchase if you are looking for analytical tool for ads and leads

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Adnan C.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Google analytics for traffic analyse

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics create deep insights on how user interact and analyze all user data like their age , location .

What is your favorite aspect of this product?

Google analytics keep record of all the traffic information on the site and peak engagement time with feature of ecommerce tracking.

What do you dislike most about this product?

I would say that it require some prior learning to use google analytics, rest it is best in my opinion.

What recommendations would you give to someone considering this product?

I would recommend this to everyone out there who want to use for best analytics of their customer engagement record and traffic analysis on website with best privacy tracking.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

Hosam K.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Efficient web analytics tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is user-friendly and offers self-explanatory tools that help business users understand and track how people interact with their website. Website administrators can easily see how visitors navigate and which pages they click on. Marketers can utilize Google Analytics to conduct A/B tests, determining which version of a website or landing page performs better, and track conversions to understand how many people make a purchase. All this is achievable without requiring advanced technical skills.

What is your favorite aspect of this product?

Google Analytics offers a powerful suite of advanced web analytics features and key performance indicators (KPIs) with minimal technical complexity, making it a market-leading self-service tool. It is also a powerful option for data analysts and developers, allowing for seamless integration with third-party platforms and applications within more complex workflows.

What do you dislike most about this product?

Google Analytics data visualization and analytical dashboards lack more robust data filtering and query features, limiting users' ability to generate customized reports and gain deeper data insights.

What recommendations would you give to someone considering this product?

It would be much easier for new users of Google Analytics services and solutions to begin with the official training mini-courses and tutorials provided by Google to master the basics before engaging with their actual web user data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing