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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

839 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Elena C.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

Survey software

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Integration with other google products making data collection much more easier

What is your favorite aspect of this product?

Real time data collection and easy to create since it has templates with great reporting and analytics

What do you dislike most about this product?

No dislikes

What recommendations would you give to someone considering this product?

Good for online forms and online surveys

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Erica K.

Role: Sales Marketing
Industry: Utilities
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Easy-to-Implement Forms for Businesses of All Size

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Very easy to implement without advanced training needed.

What is your favorite aspect of this product?

The reporting is excellent -- I love that it ties into Google Sheets for exporting.

What do you dislike most about this product?

There isn't super sophisticated logic baked in, so sometimes you need to add in extra questions to get what you need.

What recommendations would you give to someone considering this product?

If you're looking for a simple form/survey tool, this would be more than sufficient. If you're looking for something more advanced from a survey perspective, I would look elsewhere.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cindy K.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Love it better than any other survey platform

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms is ideal for individuals or teams that need a fast, free, and collaborative way to collect structured information, especially if they’re already using Google Workspace. It may lack the advanced branding or analytics of premium tools, but it excels in reliability, ease, and integration.

What is your favorite aspect of this product?

My favorite aspect of Google Forms is its real-time integration with Google Sheets. This feature turns every response into instantly analyzable data without needing to export or import anything manually. Whether you're running a survey, collecting registrations, or managing internal requests, you can immediately apply filters, create pivot tables, or build dashboards—right from the linked sheet. It makes data collection actionable in seconds, which is especially powerful for teams making fast decisions. That seamless flow between form and spreadsheet is what truly sets Google Forms apart in terms of utility and efficiency.

What do you dislike most about this product?

What I dislike most about Google Forms is its limited customization and branding options. While it offers basic themes and the ability to add a header image, you can’t fully control layout, font styles, or advanced visual design—especially compared to tools like Typeform or Jotform, which allow for highly polished, on-brand experiences. This makes Google Forms feel a bit generic or informal, especially for external-facing surveys or client interactions where a strong visual identity matters. In short: it’s functional and efficient, but lacks the design flexibility to make forms truly visually engaging.

What recommendations would you give to someone considering this product?

1. Use It When Simplicity and Speed Matter 2. Leverage the Google Sheets Integration 3. Keep Branding Expectations Modest

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Elena C.

Survey software

Likeliness to Recommend

Pros

Erica K.

Easy-to-Implement Forms for Businesses of All Size

Likeliness to Recommend

Pros

Cindy K.

Love it better than any other survey platform

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement