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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.4 /10

840 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Iaroslav C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Data collection easier than ever with Google Forms

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

If you need to collect data from your target audience, then Google Forms may be probably the best solution for it because it's completely free. This solution lets you that without going through a steep learning curve.

What is your favorite aspect of this product?

Google Forms is enough capable with all the necessary features. The forms are responsive and provide good loading speed disregards any kind of network connection. UI/UX of Google forms are really user-friendly, so you may start to use it for achieving your goals (in marketing campaigns for example) besides any level of your experience and background.

What do you dislike most about this product?

Google Forms is nearly perfect with all the necessary features. If this tool had the feature of updating records that would be great.

What recommendations would you give to someone considering this product?

Just try, it's free, easy, reliable and trustworthy

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alejandro Jose O.

Role: Operations
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Forms that are easy to create and easy to apply

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

It is related to the visual of google and its narrative, as well as with the graphical interface of gmail, which facilitates the understanding of its options. It is intuitive in creating the questions. And it's easy for users by not requiring registration.

What is your favorite aspect of this product?

the options to autocomplete questions and to recognize the type of question just by typing it. A form can be created very quickly. The statistics of the results are very accurate. And I love that it can be integrated into the body of an email.

What do you dislike most about this product?

It should allow including images in the questions with greater compatibility. They could also refer to kahoot and mentimeter, I think that's where it can point, taking into account the gamification of the software and the interaction with the audience in new ways and in real time. They could also include other ways of visualizing information such as word clouds. Something I don't like is that sometimes the configuration so that external users can use the form becomes more complex. Form settings could be more intuitive.

What recommendations would you give to someone considering this product?

It gives us what we need and allows us to integrate third-party addons in case we need another level of customization.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

RAJ K.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Effective tool for Surveys

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

The quality of the features available on Google forms and the breadth of features available is what makes it different from others

What is your favorite aspect of this product?

The feature to get the responses filled by the user on the email is awesome because it lets users see what their actual responses were which they had submitted.

What do you dislike most about this product?

The templates could be enhanced as there currently only few available

What recommendations would you give to someone considering this product?

I would say if u need an easy and reliable solution go for it.

Pros

Helps Innovate
Trustworthy
Unique Features
Efficient Service

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Iaroslav C.

Data collection easier than ever with Google Forms

Likeliness to Recommend

Pros

Alejandro Jose O.

Forms that are easy to create and easy to apply

Likeliness to Recommend

Pros

RAJ K.

Effective tool for Surveys

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement