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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.4 /10

839 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Robinson Andres T.

Role: Information Technology
Industry: Telecommunications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2021

It's simple to generate surveys with Google Forms.

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

The simplicity of use, integration, management, and accessibility of Google Forms is essential, as well as its smooth operation and performance; in addition, Google Forms is open source, and the forms have no limit on the number of questions and a large number of response possibilities.

What is your favorite aspect of this product?

I enjoy its ease of use and administration, the numerous sharing options that allow surveys to be distributed via email or other platforms, the wide variety of multiple-choice or text-based question and answer options, as well as the ability to enter images and videos. It also streamlines the collection and processing of respondent data.

What do you dislike most about this product?

What I dislike most about Google Forms is the lack of customization options for form design; it would be wonderful if Google addressed this issue and added additional options to give forms a more professional or branded appearance; it also lacks some advanced features that are necessary for more complex data collection.

What recommendations would you give to someone considering this product?

I definitely recommend the use of this fantastic tool, Google Forms, for its efficiency in the collection of information, its simplicity of use and its security.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ahmed A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

The standard tool for collecting survey responses

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

The user interface and user experience is very familiar to almost anyone using the internet, and this sets Google Forms apart from almost any other product that does surverys.

What is your favorite aspect of this product?

The ease of creating a new form and viewing results is overwhelming.

What do you dislike most about this product?

Nothing really, this product does what it sets out to do very well.

What recommendations would you give to someone considering this product?

I think it's a no-brainer, just go ahead and do it!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tapiwa P.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Convenient and Versatile

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

its integration with one's google account is amazing and when drafted correctly, you can elicit the appropriate feedback from users of the Form.

What is your favorite aspect of this product?

Auto save in the cloud is seamless with amazing collaboration support. Free to use and easily integrates with other Google features.

What do you dislike most about this product?

I have a hard time making changes to my current forms. It is mainly because I am scared I will disrupt the flow of the form.

What recommendations would you give to someone considering this product?

Google forms is very easy to use

Pros

Effective Service
Continually Improving Product
Reliable
Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Robinson Andres T.

It's simple to generate surveys with Google Forms.

Likeliness to Recommend

Pros

Ahmed A.

The standard tool for collecting survey responses

Likeliness to Recommend

Pros

Tapiwa P.

Convenient and Versatile

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement