Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

795 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Customizable Branding

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Karol B.

Role: Operations
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

"Google Form effective and very easy to use".

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Form has a very friendly interface which facilitates its use, it is very easy to create surveys and forms, and also can be sent by email or social networks, you can include images or videos in the forms, also has different response options including multiple choice and text, is compatible with any device which facilitates the completion of surveys and forms, also complements very well with Google Sheets.

What is your favorite aspect of this product?

I really like that it is very easy to use and manage, it is a friendly and very versatile tool, for this reason it can be used by any type of person regardless of their computer skills, it is very effective for collecting comments, experiences and information from a wide range of people, presents the answers in graphs and tables that can be used when making presentations for socialization and analysis of the data.

What do you dislike most about this product?

The general aspect of the surveys needs to be improved as it is very standard and basic.

What recommendations would you give to someone considering this product?

I recommend Google Form as a tool to create surveys and forms because it is very easy to use, it is very effective and saves a lot of time in the process of collecting information, you can try it in its free option and you will see how useful it will be and the benefits you will receive.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Laura M.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Highly recommended.

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Affordable and available to all audiences, for any type of user. Easy to use, every tool is at a glance, no learning curve necessary. Connects with other Google applications of daily use All the essential elements of a survey/form are there, to save time and effort of creation. You can add images, videos, links, and structure the form as you like. Various design options and question formats

What is your favorite aspect of this product?

Pre-designed templates that you can further customize according to your own needs I get information quickly and easily, since filling out the forms is very simple and people can do it using any device, it helps a lot for internal and external analysis, which are useful to make improvements or implement better strategies. Can be stored in Google Drive, making it easy to create forms and save them with other documents Automatic graphing of collected data Survey link very easy to send, post or publish. All data can be transferred to Google Sheets

What do you dislike most about this product?

Sometimes I find this software a bit limited, but I can't complain as it delivers what it offers and it's also free.

What recommendations would you give to someone considering this product?

It is one of the best for making surveys or creating forms fast, easy and effective. Getting started with this tool is very simple and you can do it whenever you want as many times as you want. I highly recommend it.

Pros

Fair
Altruistic
Generous Negotitation
Transparent

Mark T.

Role: Vendor Management
Industry: Technology
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jul 2021

Best free Form

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

easy to use and setup, with integration with gsuite

What is your favorite aspect of this product?

Drag & drop setup

What do you dislike most about this product?

limited templates

What recommendations would you give to someone considering this product?

Try it out free

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Karol B.

"Google Form effective and very easy to use".

Likeliness to Recommend

Pros

Laura M.

Highly recommended.

Likeliness to Recommend

Pros

Mark T.

Best free Form

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Customizable Branding

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement