Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

795 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Customizable Branding

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Marco B.

Role: Operations
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Efficient for collecting information of all kinds.

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

At the beginning I thought this software was limited and was only useful in certain areas, but the truth is that you can take advantage of it professionally in any job role and more when you work with clients... 1 You can add images or videos 2 Many themes and colors to give an original touch to the forms. 3 People can answer the forms from any device, it adapts to any type of screen. 4 I can examine the data in Google Spreadsheets. 5 Can be created in teams (collaborators)

What is your favorite aspect of this product?

Google Forms allows me to have an organized and analyzed data collection, all this through a simple process of creating forms, with graphs of the answers in real time. It can be a survey or questionnaire of any type, but the one I do most is satisfaction and potential customers. I can choose from several options the appearance and type of questions, in my case I like to give it a more professional and sophisticated touch with branching pages and filter questions. I can plan, manage and prepare polls collecting the information quickly.

What do you dislike most about this product?

I have nothing bad to say about this software. I have not experienced any failures.

What recommendations would you give to someone considering this product?

Google Forms is simple but full-featured and ready to make the most of it, not just between teachers and students. I think it has business potential and many workers use this solution.

Pros

Includes Product Enhancements
Reliable
Performance Enhancing
Enables Productivity

Zsolt M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to use, perfect tool

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Easy to use and create survey, forms and questionnaires. Can export fast the results.

What is your favorite aspect of this product?

Creating questionnaires for the clients.

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

If you want to create a form, questionnaires, just you need a Gmail account. Easy to use and integrate, share.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Anais T.

Role: Student Academic
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to use!

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

This is a product that is used at my university for school projects. It is easy to use and gives the possibility to allow members of your team to modify the document without any synchronization conflict or other. In short, I find that Google Forms stands out for its simplicity and its usefulness during collaborations.

What is your favorite aspect of this product?

Sa simplicité d’utilisation et son intuitivité lorsqu’on utilise ce produit.

What do you dislike most about this product?

In my opinion, the only negative point is that it lacks flexibility when analyzing and interpreting the survey data.

What recommendations would you give to someone considering this product?

It is an excellent product that is very easy to use.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Marco B.

Efficient for collecting information of all kinds.

Likeliness to Recommend

Pros

Zsolt M.

Easy to use, perfect tool

Likeliness to Recommend

Pros

Anais T.

Easy to use!

Likeliness to Recommend

Pros

Most Popular Google Forms Comparisons

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1
Since last award

Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Customizable Branding

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement