Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

699 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

2% Negative

2% Neutral

96% Positive

Pros

Fair
Reliable
Enables Productivity
Trustworthy

Feature Ratings

Average 84

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Customizable Branding

Data Analysis and Visualization

Templates & Question Library

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Rishabh S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Simple yet unique tool

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google forms have simple and unique interface and it is easy to use yet provide you better results

What is your favorite aspect of this product?

Usability and the overall interface

What do you dislike most about this product?

Safety and privacy could be sabotage

What recommendations would you give to someone considering this product?

If they want to have realistic approach and wants to understand preferences and needs of a size of population than this is the one they can go for

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Clara H.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

It helps in providing survey tools like questionnaires and online form creation

What recommendations would you give to someone considering this product?

It is easy to learn and to use

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Priyanka S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Great free tool for survey but needs features

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

Google Sheets Sync – Responses are automatically saved to Google Sheets for easy data management. Unlike many competitors that have limits on free-tier responses (e.g., Typeform, JotForm, or SurveyMonkey), Google Forms offers unlimited responses at no cost. Multiple users can edit a form simultaneously, similar to Google Docs.

What is your favorite aspect of this product?

Unlike free versions of tools like Typeform or JotForm, Google Forms does not place ads or watermarks on forms. Allows users to create branching logic (e.g., “Go to section based on answer”), though not as advanced as Typeform or JotForm.

What do you dislike most about this product?

Forms often look generic and unbranded, making them less suitable for businesses needing a polished look. Supports only single-level conditional branching (e.g., "Go to section based on answer"), but not multi-layered logic like Typeform or JotForm. Cannot accept payments directly (requires third-party services like Stripe or PayPal via Google Forms add-ons).

What recommendations would you give to someone considering this product?

Google Forms is a fantastic free, easy-to-use tool for basic forms, but for more advanced surveys, branding, or automation, Typeform, JotForm, or Microsoft Forms are better alternatives.

Pros

Trustworthy
Fair
Transparent
Continually Improving Product

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Rishabh S.

Simple yet unique tool

Likeliness to Recommend

Pros

Clara H.

Fantastic product

Likeliness to Recommend

Pros

Priyanka S.

Great free tool for survey but needs features

Likeliness to Recommend

Pros

Most Popular Google Forms Comparisons

SurveyMonkey Enterprise

Microsoft Forms

Zoho Survey

Typeform

Qualtrics CoreXM

SurveySparrow

1
Since last award

Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Customizable Branding

Data Analysis and Visualization

Templates & Question Library

APIs and Integration

Branching and Logic

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement