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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

839 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Abdul Wahab K.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2021

Easy, fast & effective online forms

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Most importantly, It is free, easy to use and trustworthy.

What is your favorite aspect of this product?

My favorite aspect of this feature is being free with a trustworthy status among users.

What do you dislike most about this product?

Integration and some elements are missing.

What recommendations would you give to someone considering this product?

Enjoy a free, easy-to-use and trustworthy platform for creating forms or surveys.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Tony P.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2020

Doesn't get much easier to use to create forms

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

It's free and has plenty of features

What is your favorite aspect of this product?

Low cost and simplicity of use. Great for educational use.

What do you dislike most about this product?

Lack of workflow automation built in.

What recommendations would you give to someone considering this product?

Create a google account to try it for free.

Pros

Reliable
Helps Innovate
Performance Enhancing
Enables Productivity

Rachel W.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Answers can be easily captured.

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms ranges from questionnaires for retailers to large forms that can be a record of data about a person on a website or registration for a newsletter. I consider that there is a strong difference in these tools with others since Google Forms can be easily integrated with other Google products such as Google Sheets which, generating a report in real time, can be seen in this Google spreadsheet platform. This platform also has the feature of saving everything automatically without the need for a shared drive like other platforms, this means that there are no errors in the data.

What is your favorite aspect of this product?

Google Forms, because it is only from Google, is not only available for Android, it can also be managed from IOS or desktop, I like this because I can see the responses of the forms in real time on almost any device. I have done several tests to see if the forms can be answered without any problem and it is indeed the case, it is very seldom loading that varies depending on the internet connection but responding is very fast and efficient. It has a function to branch the questions in case you have conditional questions, resulting in a more complete form and more answer options.

What do you dislike most about this product?

I have a big problem that is when working collaboratively, it is not notified when a member of the work team makes a modification, this can be achieved by making certain configurations to be alerted, however it would be nice if it were automatically and not optional. Another negative point is that the design of the form is very limited, having the same appearance, only it changes certain things, on other platforms the customization of forms is more free.

What recommendations would you give to someone considering this product?

You can carry out surveys for a market analysis or you can also capture new clients or potential clients that help you boost your business and find out what they like the most. I consider that this platform has a very intuitive and easy-to-use interface and the data synchronization is excellent, keeping everything in real time, this helps to optimize the work process. Another use you can give Google Forms for small businesses is to create a customer database through forms.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Abdul Wahab K.

Easy, fast & effective online forms

Likeliness to Recommend

Pros

Tony P.

Doesn't get much easier to use to create forms

Likeliness to Recommend

Pros

Rachel W.

Answers can be easily captured.

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

Customizable Branding

APIs and Integration

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement