
What is Google Forms?
Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Forms?
Pros
- Fair
- Reliable
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Mobile Support
Questionnaire Design/Survey Builder
Role and User Management
3rd-Party Integrations
Templates & Question Library
Data Analysis and Visualization
Branching and Logic
Customizable Branding
APIs and Integration
Multi-Channel Distribution
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Quality of Features
Ease of Data Integration
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Google Forms Reviews
Amal D.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2025
Question logic for smarter surveys
Likeliness to Recommend
What differentiates Google Forms from other similar products?
I work in marketing for a 25-person company. i made a customer feedback survey that changes based on people's answers. for example, if they say they were "unhappy" with the product, the form shows them a new section with more questions about why.
What is your favorite aspect of this product?
This is called conditional logic, and it's very powerful. it makes the survey feel smarter and more relevant to each person. it means we don't have to ask everyone questions that don't apply to them.
What do you dislike most about this product?
Setting up the logic can be a bit confusing. you have to be very careful to make sure you are sending people to the right section, or your form will be a broken mess. it takes some practice.
What recommendations would you give to someone considering this product?
If you want to create more advanced and personalized surveys, learning how to use question logic is a game-changer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Effective Service
Please tell us why you think this review should be flagged.

linda D.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jul 2025
Clean and User-Friendly, but Could Use More Flexi
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Google Forms stands out for how easy it is to use and share, especially if you're already in the Google ecosystem. It's free, lightweight, and links seamlessly with Sheets for instant data tracking—no learning curve required.
What is your favorite aspect of this product?
I love how quick it is to create and share a form. Whether it’s a survey, feedback form, or RSVP, you can build something functional in minutes and instantly start collecting responses.
What do you dislike most about this product?
What I dislike most is the limited design flexibility. The forms all tend to look the same, and there’s not much room for customisation if you want something more visually engaging or branded.
What recommendations would you give to someone considering this product?
If you need a quick and easy way to collect information, especially for internal use, Google Forms is perfect. Just don’t expect fancy designs or advanced features. Keep it simple, and it works great.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Serena O.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Straightforward and simple to use.
Likeliness to Recommend
What differentiates Google Forms from other similar products?
I rate this as the simplest to use survey making software. It is simple to navigate and its interface are clean . It can be used by most people without advanced programming skillset . Infact I believe that everyone who can browse the Internet comfortably, can conveniently utilize Google Forms for collecting feedback, through surveys.
What is your favorite aspect of this product?
I love the automatic compatibility which Forms has with other Google products like Google Drive and Google Sheets. As a result, responses to my surveys get automatically backed up to my Google Drive and get updated on my connected Google Sheets seamlessly.
What do you dislike most about this product?
Forms falls shot in the area of customization, in terms of font styling and conditional logic flows.
What recommendations would you give to someone considering this product?
The absence of data masking or advanced encryption makes Google Forms unideal for collecting data, that can be deemed sensitive.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
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