Google Forms Logo Award Winner Product Badge
Google Forms Logo Award Winner Product Badge
Google

Google Forms

Composite Score
9.0 /10
CX Score
9.4 /10
Category
Google Forms
9.0 /10

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details


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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative
2% Neutral
97% Positive

Pros

  • Fair
  • Reliable
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Collaboration

86

Mobile Support

85

Questionnaire Design/Survey Builder

85

Role and User Management

84

3rd-Party Integrations

83

Templates & Question Library

83

Data Analysis and Visualization

83

Branching and Logic

82

Customizable Branding

82

APIs and Integration

82

Multi-Channel Distribution

82

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

87

Usability and Intuitiveness

86

Ease of IT Administration

84

Availability and Quality of Training

84

Ease of Customization

84

Quality of Features

84

Ease of Data Integration

83

Vendor Support

83

Breadth of Features

82

Product Strategy and Rate of Improvement

80

Google Forms Reviews

Amal D.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Question logic for smarter surveys

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

I work in marketing for a 25-person company. i made a customer feedback survey that changes based on people's answers. for example, if they say they were "unhappy" with the product, the form shows them a new section with more questions about why.

What is your favorite aspect of this product?

This is called conditional logic, and it's very powerful. it makes the survey feel smarter and more relevant to each person. it means we don't have to ask everyone questions that don't apply to them.

What do you dislike most about this product?

Setting up the logic can be a bit confusing. you have to be very careful to make sure you are sending people to the right section, or your form will be a broken mess. it takes some practice.

What recommendations would you give to someone considering this product?

If you want to create more advanced and personalized surveys, learning how to use question logic is a game-changer.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Less Effective Service

linda D.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Clean and User-Friendly, but Could Use More Flexi

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms stands out for how easy it is to use and share, especially if you're already in the Google ecosystem. It's free, lightweight, and links seamlessly with Sheets for instant data tracking—no learning curve required.

What is your favorite aspect of this product?

I love how quick it is to create and share a form. Whether it’s a survey, feedback form, or RSVP, you can build something functional in minutes and instantly start collecting responses.

What do you dislike most about this product?

What I dislike most is the limited design flexibility. The forms all tend to look the same, and there’s not much room for customisation if you want something more visually engaging or branded.

What recommendations would you give to someone considering this product?

If you need a quick and easy way to collect information, especially for internal use, Google Forms is perfect. Just don’t expect fancy designs or advanced features. Keep it simple, and it works great.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Serena O.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Straightforward and simple to use.

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

I rate this as the simplest to use survey making software. It is simple to navigate and its interface are clean . It can be used by most people without advanced programming skillset . Infact I believe that everyone who can browse the Internet comfortably, can conveniently utilize Google Forms for collecting feedback, through surveys.

What is your favorite aspect of this product?

I love the automatic compatibility which Forms has with other Google products like Google Drive and Google Sheets. As a result, responses to my surveys get automatically backed up to my Google Drive and get updated on my connected Google Sheets seamlessly.

What do you dislike most about this product?

Forms falls shot in the area of customization, in terms of font styling and conditional logic flows.

What recommendations would you give to someone considering this product?

The absence of data masking or advanced encryption makes Google Forms unideal for collecting data, that can be deemed sensitive.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

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