

In Partnership With SelectHub

What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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In Partnership With SelectHub
Looker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Looker.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Dashboard
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
Score 8.6
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Sales Analytics
Score 8.5
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Business Intelligence & Analytics – Enterprise
Score 8.1
View Looker in this category (opens in a new tab)
Retail Analytics
Score 7.8
View Looker in this category (opens in a new tab)
Looker Reviews

Paschal D.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Aug 2025
User-Friendly with Real-Time Insights
Likeliness to Recommend
What differentiates Looker from other similar products?
Makes it highly flexible and scalable for businesses looking to unify data access across teams.
What is your favorite aspect of this product?
It ensures that everyone works from a single source of truth.
What do you dislike most about this product?
Slow dashboard sometimes.
What recommendations would you give to someone considering this product?
Works best when integrated with your existing data warehouse, so plan accordingly for smooth data workflows and scalability.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.

Adedapo F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Looker: Powerful, customizable Data Analytics
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker sets itself apart with its robust data modeling layer, which enables users to generate unique metrics and dynamically examine data on several platforms.
What is your favorite aspect of this product?
Looker's adaptable data modeling layer, which enables customized metrics and insights across various data sources, is my favorite feature.
What do you dislike most about this product?
Complex setup and steep learning curve.
What recommendations would you give to someone considering this product?
I recommend Looker for its powerful data modeling and analytics capabilities, but be prepared for a learning curve and complex setup.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jacqui-MCMX E.
- Role: Public Sector
- Industry: Media
- Involvement: End User of Application
Submitted May 2025
Enhancing Analytics with Google Looker.
Likeliness to Recommend
What differentiates Looker from other similar products?
One of Google Looker’s key strengths is flexibility of data modelling to meet clients’ specific needs, as it is possible to design first-level metrics and dimensions for client’s business cases. Thus, organizations can gain more comprehensive and detailed information from the available data, which leads to better competitiveness in analytics compared to other actors.
What is your favorite aspect of this product?
The functions of Looker is truly inspiring and what can make it awesome is the Look ML for data modelling. This feature permits one to promote the development of interacting measurements that are alike in some ways to a particular business criterion. It also increases the accuracy of the data and enables organizations to derive knowledge in the best possible manner.
What do you dislike most about this product?
Google Looker could be complicated to learn for the new user especially to those with no background knowledge in the software. Despite that, the designed and offered opportunities are semi-automated and quite unobtrusive, creating the entire Look ML structure can be complex and may make the platform less usable in some organizations.
What recommendations would you give to someone considering this product?
In brief, for firms and individuals planning to adopt Google Looker, I suggest that more time should be taken in training and the time of application on-board. Becoming more familiar with Google Looker and the platform will improve your analytic abilities and the use of the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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