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Looker Logo Award Winner Product Badge
Google

Looker

Composite Score
8.5 /10
CX Score
8.8 /10
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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

2% Negative
7% Neutral
91% Positive

Pros

  • Trustworthy
  • Acts with Integrity
  • Saves Time
  • Respectful

Feature Ratings

Average 80

BI Security

84

Data Exploration and Visualization

83

Operational Reporting Capabilities

82

Dashboard

82

Collaboration

82

Self Service and Ad Hoc Capabilities

80

Intelligent Alerts and Notifications

80

Data Connectors and Data Mashup

80

BI Platform Administration

79

Mobile

71

Vendor Capability Ratings

Average 76

Business Value Created

81

Quality of Features

79

Ease of Implementation

78

Ease of Data Integration

78

Breadth of Features

77

Ease of IT Administration

76

Ease of Customization

76

Usability and Intuitiveness

75

Vendor Support

73

Availability and Quality of Training

73

Product Strategy and Rate of Improvement

72

Looker Reviews

Paschal D.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2025

User-Friendly with Real-Time Insights

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Makes it highly flexible and scalable for businesses looking to unify data access across teams.

What is your favorite aspect of this product?

It ensures that everyone works from a single source of truth.

What do you dislike most about this product?

Slow dashboard sometimes.

What recommendations would you give to someone considering this product?

Works best when integrated with your existing data warehouse, so plan accordingly for smooth data workflows and scalability.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Adedapo F.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Looker: Powerful, customizable Data Analytics

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker sets itself apart with its robust data modeling layer, which enables users to generate unique metrics and dynamically examine data on several platforms.

What is your favorite aspect of this product?

Looker's adaptable data modeling layer, which enables customized metrics and insights across various data sources, is my favorite feature.

What do you dislike most about this product?

Complex setup and steep learning curve.

What recommendations would you give to someone considering this product?

I recommend Looker for its powerful data modeling and analytics capabilities, but be prepared for a learning curve and complex setup.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jacqui-MCMX E.

  • Role: Public Sector
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Enhancing Analytics with Google Looker.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

One of Google Looker’s key strengths is flexibility of data modelling to meet clients’ specific needs, as it is possible to design first-level metrics and dimensions for client’s business cases. Thus, organizations can gain more comprehensive and detailed information from the available data, which leads to better competitiveness in analytics compared to other actors.

What is your favorite aspect of this product?

The functions of Looker is truly inspiring and what can make it awesome is the Look ML for data modelling. This feature permits one to promote the development of interacting measurements that are alike in some ways to a particular business criterion. It also increases the accuracy of the data and enables organizations to derive knowledge in the best possible manner.

What do you dislike most about this product?

Google Looker could be complicated to learn for the new user especially to those with no background knowledge in the software. Despite that, the designed and offered opportunities are semi-automated and quite unobtrusive, creating the entire Look ML structure can be complex and may make the platform less usable in some organizations.

What recommendations would you give to someone considering this product?

In brief, for firms and individuals planning to adopt Google Looker, I suggest that more time should be taken in training and the time of application on-board. Becoming more familiar with Google Looker and the platform will improve your analytic abilities and the use of the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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