Google

Looker

Composite Score

8.5 /10

CX Score

8.8 /10

59 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

94 Plan to Renew

2
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative

6% Neutral

93% Positive

Pros

Reliable
Transparent
Respectful
Fair

Feature Ratings

Average 81

Dashboard

Collaboration

Data Ingestion and Interoperability

Predictive Time-Series Reporting & Analytics

Scenario Analysis

Predictive Sales Forecasting

Intelligent Alerts and Notifications

Visual Pipeline Monitoring

Territory Analytics and Management

Pipeline Planning

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 80

Ease of Data Integration

Business Value Created

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Customer Intelligence

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics – Enterprise

Score 8.1

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

Rupali S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

suited for advanced user rights.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker provides rather exact control over what every user may view and do.

What is your favorite aspect of this product?

We have configured roles so certain people may delve deeply into row-level data while others only view top-level summaries. This guards private information without sacrificing knowledge.

What do you dislike most about this product?

The permissions UI takes some getting used to and is not very straightforward.

What recommendations would you give to someone considering this product?

Looker provides powerful access governance if you require control and oversee several user tiers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Commodity Features

Phila S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Reliable online forms Tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Data privacy

What is your favorite aspect of this product?

Organization

What do you dislike most about this product?

Storage limit

What recommendations would you give to someone considering this product?

Ensure Google's products integrate with your existing tools

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Akora N.

Role: Operations
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

100% yours and my choice

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Product delivery

What is your favorite aspect of this product?

Content Management System

What do you dislike most about this product?

Nothing realy

What recommendations would you give to someone considering this product?

Hurry and have ut

Pros

Continually Improving Product
Reliable
Enables Productivity
Unique Features

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

Looker Ratings

84 Likeliness to Recommend

94 Plan to Renew

2 Since last award

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics – Enterprise

Retail Analytics

Looker Reviews

Rupali S.

suited for advanced user rights.

Likeliness to Recommend

Pros

Cons

Phila S.

Reliable online forms Tool

Likeliness to Recommend

Pros

Akora N.

100% yours and my choice

Likeliness to Recommend

Pros

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Feature Ratings

Dashboard

Collaboration

Data Ingestion and Interoperability

Predictive Time-Series Reporting & Analytics

Scenario Analysis

Predictive Sales Forecasting

Intelligent Alerts and Notifications

Visual Pipeline Monitoring

Territory Analytics and Management

Pipeline Planning

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement