What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

3
Since last award

84 Plan to Renew

7
Since last award

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
9% Neutral
91% Positive

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Altruistic

Feature Ratings

Average 83

Audience Segmentation

85

Data Visualization

85

Cross Channel Attribution Analysis

85

Conversion Analysis

85

API Framework

85

Audience Demographics

85

Metadata Management

83

Anomaly Detection

80

Predictive Analytics

80

Customer Journey Modelling

79

Real Time Workflow Automation

76

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Breadth of Features

84

Ease of Data Integration

84

Quality of Features

83

Vendor Support

83

Ease of Implementation

80

Usability and Intuitiveness

79

Ease of IT Administration

79

Product Strategy and Rate of Improvement

78

Availability and Quality of Training

77

Looker Reviews

Chris d.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Great software! Super fast

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Lowest/Best pricing out there!

What is your favorite aspect of this product?

Great and fast support

What do you dislike most about this product?

There is nothing I dislike. It is super easy to use!

What recommendations would you give to someone considering this product?

Do more research and you will see best price and super easy to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anuj V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Trusted & Robust Business intelligence platform !

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

The best thing about Looker which acts as USP is that it never breakdown or slows down while working and is quite trusted by peers and users. The data visibility has improved significantly with looker insights due to its real time data refresh feature which provides optimum data visibility and gives real time embedded data analytics for decision making by organizations. It is one of the most stable and high performing insights delivering platform with wider peer recommendations and greater uses cases in public domain.

What is your favorite aspect of this product?

Data visualization experience has boosted significantly after introduction of Looker in our business ecosystem and now data analytics team feels confident and updated with data metrics and its performance real time. It helps in making better decision making practices amongst the decision makers. The LookML feature is the most talked about analytics function where data teams customize data feeds and manage the dashboards on their own with improved visibility and data insights give clear workable actionable.

What do you dislike most about this product?

No problem or issue is reported about the application so far and we are absolutely delighted with the working on the application and would continue with Looker for longer period of time owing to its real time data refresh functionality and providing data insights 24/7

What recommendations would you give to someone considering this product?

It is one of the most trusted applications offered by Google Cloud Platform with varied kinds of enormous real business use cases for enabling Bi modelling and improving data visualization and analysis. I would urge everyone to go for trial version of Looker first and understand the utility functions and used cases as per your business case scenario and fetch decision making insights

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Jansen T.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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