What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

80 Plan to Renew

3
Since last award

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
9% Neutral
91% Positive

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Respectful

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

85

Data Visualization

85

Cross Channel Attribution Analysis

84

Metadata Management

83

Audience Demographics

83

API Framework

82

Anomaly Detection

80

Predictive Analytics

79

Customer Journey Modelling

79

Real Time Workflow Automation

75

Vendor Capability Ratings

Average 82

Business Value Created

86

Breadth of Features

84

Ease of Customization

84

Quality of Features

83

Vendor Support

82

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Implementation

81

Availability and Quality of Training

81

Usability and Intuitiveness

79

Product Strategy and Rate of Improvement

75

Looker Reviews

Todd G.

  • Role: Finance
  • Industry: Construction
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

This product is fairly good, it isn't the best but

Likeliness to Recommend

6 /10

What is your favorite aspect of this product?

Sql use was great

What do you dislike most about this product?

Not too much customizability

What recommendations would you give to someone considering this product?

Use it up, it's got

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First

Rajeev B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Nice tool to play with the business data

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

If already with Google Cloud, you can deploy Looker instance and be charged as per usage. While Tableau might have better dashboard for visualizing data, the strength of Looker is how seamlessly it integrates with your database and can be scaled. Looker replies to your queries in the form of a chat, something which Tableau to the best of my knowledge cannot. Another close competitor Cognos Analytics is pricey and meant for large enterprises, not for small startups amongst which Google Cloud is very popular.

What is your favorite aspect of this product?

A platform to make sense of structured and unstructured data. With zero programming knowledge, queries can be created. Chat can reply to your queries raised after quickly parsing the database in almost real time. On the backend, queries are performed on SQL-based modeling language LookML without requiring user to write LookML codes.

What do you dislike most about this product?

Naming can be confusing. While Looker Studio is meant for creating dashboards, Looker available on a Google Cloud Service is BI offering that is more comprehensive beyond dashboarding.

What recommendations would you give to someone considering this product?

Looker is part of Google Cloud offerings. Start with free Google Cloud trial. They are offering liberal credit to startups. Check your eligibility.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Tomasz M.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Dedicated to big teams, not for single person use.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Effectiveness . Cashing and sharing results. Everything stored as a code, easy to track changes.

What is your favorite aspect of this product?

Development mode that allow us verify our changes before deploying them

What do you dislike most about this product?

Costs and administration. It was hard to set up connections correctly.

What recommendations would you give to someone considering this product?

Don't be alone with it. It is much easier if You migrate to Looker BI as a team.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Commodity Features

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