
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
80 Plan to Renew
3
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Enables Productivity
- Effective Service
- Caring
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Data Visualization
Cross Channel Attribution Analysis
Metadata Management
Audience Demographics
API Framework
Anomaly Detection
Predictive Analytics
Customer Journey Modelling
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Quality of Features
Vendor Support
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Also Featured in...
Looker Reviews
- Role: Industry Specific Role
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
One of the best data visualization tools
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Isioma O.
- Role: Information Technology
- Industry: Agriculture
- Involvement: End User of Application
Submitted Jan 2025
Useful Product for Sales Analytics
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself from other similar products through its LookML modeling language, which allows for centralized and reusable data models, ensuring consistency across an organization. Unlike traditional BI tools, Looker enables deep customization and flexibility in building interactive dashboards and reports while keeping the data governance intact. Additionally, Looker offers a strong data integration capability, seamlessly connecting with various databases and cloud data sources, and supports real-time analytics. Its collaboration features, allowing teams to share insights and collaborate directly within the platform, further set
What is your favorite aspect of this product?
My favorite aspect of Looker is its LookML modeling language. It enables users to define and organize data in a centralized way, making it easier to manage and scale complex datasets across teams. This approach ensures data consistency and reduces manual errors. The ability to create reusable models also saves time and provides flexibility in creating interactive and customized reports and dashboards without compromising data integrity.
What do you dislike most about this product?
One aspect I dislike about Looker is its steep learning curve, particularly when it comes to LookML. While LookML offers powerful customization, it can be challenging for new users or those without a strong technical background to master. Additionally, the need for specialized knowledge to build models and manage data can make initial adoption slower compared to more user-friendly BI tools.
What recommendations would you give to someone considering this product?
Leverage Collaboration Features: Make the most of Looker's collaboration tools to share insights, reports, and dashboards across teams. It can enhance decision-making and make data more accessible throughout the organization. Start with a Pilot: Consider running a pilot program with Looker to assess its fit with your organization's needs. This will allow you to evaluate its usability, data modeling process, and overall effectiveness before full deployment. By focusing on these areas, you can maximize the value of Looker and ensure it aligns with your business and technical requirements.
Pros
- Unique Features
- Trustworthy
- Efficient Service
- Respectful
Cons
- Under Delivered
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Chizoba A.
- Role: Student Academic
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2025
Fantastic Product
Likeliness to Recommend
What differentiates Looker from other similar products?
Enterprise Level Governance
What is your favorite aspect of this product?
Google ecosystem integration
What do you dislike most about this product?
I dislike no aspect
What recommendations would you give to someone considering this product?
Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics
Pros
- Efficient Service
- Over Delivered
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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