What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Looker won the following awards in the Customer Intelligence category

Filter By

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

80 Plan to Renew

3
Since last award

81 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
9% Neutral
91% Positive

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Respectful

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

85

Data Visualization

85

Cross Channel Attribution Analysis

84

Metadata Management

83

Audience Demographics

83

API Framework

82

Anomaly Detection

80

Predictive Analytics

79

Customer Journey Modelling

79

Real Time Workflow Automation

75

Vendor Capability Ratings

Average 82

Business Value Created

86

Breadth of Features

84

Ease of Customization

84

Quality of Features

83

Vendor Support

82

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Implementation

81

Availability and Quality of Training

81

Usability and Intuitiveness

79

Product Strategy and Rate of Improvement

75

Looker Reviews

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2023

One of the best data visualization tools

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Isioma O.

  • Role: Information Technology
  • Industry: Agriculture
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Useful Product for Sales Analytics

Likeliness to Recommend

5 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other similar products through its LookML modeling language, which allows for centralized and reusable data models, ensuring consistency across an organization. Unlike traditional BI tools, Looker enables deep customization and flexibility in building interactive dashboards and reports while keeping the data governance intact. Additionally, Looker offers a strong data integration capability, seamlessly connecting with various databases and cloud data sources, and supports real-time analytics. Its collaboration features, allowing teams to share insights and collaborate directly within the platform, further set

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling language. It enables users to define and organize data in a centralized way, making it easier to manage and scale complex datasets across teams. This approach ensures data consistency and reduces manual errors. The ability to create reusable models also saves time and provides flexibility in creating interactive and customized reports and dashboards without compromising data integrity.

What do you dislike most about this product?

One aspect I dislike about Looker is its steep learning curve, particularly when it comes to LookML. While LookML offers powerful customization, it can be challenging for new users or those without a strong technical background to master. Additionally, the need for specialized knowledge to build models and manage data can make initial adoption slower compared to more user-friendly BI tools.

What recommendations would you give to someone considering this product?

Leverage Collaboration Features: Make the most of Looker's collaboration tools to share insights, reports, and dashboards across teams. It can enhance decision-making and make data more accessible throughout the organization. Start with a Pilot: Consider running a pilot program with Looker to assess its fit with your organization's needs. This will allow you to evaluate its usability, data modeling process, and overall effectiveness before full deployment. By focusing on these areas, you can maximize the value of Looker and ensure it aligns with your business and technical requirements.

Pros

  • Unique Features
  • Trustworthy
  • Efficient Service
  • Respectful

Cons

  • Under Delivered

Chizoba A.

  • Role: Student Academic
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Enterprise Level Governance

What is your favorite aspect of this product?

Google ecosystem integration

What do you dislike most about this product?

I dislike no aspect

What recommendations would you give to someone considering this product?

Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics

Pros

  • Efficient Service
  • Over Delivered
  • Helps Innovate
  • Continually Improving Product

Most Popular Looker Comparisons