
In Partnership With SelectHub

What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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In Partnership With SelectHub
Looker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Dashboard
Collaboration
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
Score 8.6
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Sales Analytics
Score 8.5
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Business Intelligence & Analytics – Enterprise
Score 8.1
View Looker in this category (opens in a new tab)
Retail Analytics
Score 7.7
View Looker in this category (opens in a new tab)
Looker Reviews
Jeevan K.
- Role: Operations
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
Powerful Data Modeling & Governance.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker uses LookML, a proprietary modeling language that separates the data model from the data queries.It allows centralized, reusable definitions of metrics and dimensions, promoting consistency and reducing redundancy.Looker queries the database directly, without extracting and storing data.Looker's environment supports version control (Git integration) and modular code.Looker has robust APIs and SDKs for embedding dashboards and visualizations into external applications.Since its acquisition by Google, Looker integrates deeply with the Google Cloud Platform (GCP).Business users can explore data safely without writing SQL, within governed
What is your favorite aspect of this product?
My favorite aspects of this product is Developer-Friendly Environment, Strong Data Governance, Real-Time, In-Database Analytics, Centralized Data Modeling (LookML)Flexible Embedding & API Access, Tight Google Cloud Integration and Self-Service Exploration.
What do you dislike most about this product?
I dislike their Complex Permissions & Maintenance, Limited Offline or Extract Support, Dependency on SQL, Limited Advanced Visualizations, Steeper Learning Curve and cost.
What recommendations would you give to someone considering this product?
I would recommend you to check with your IT infrastructure. And buy the best premium plan accordingly.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Please tell us why you think this review should be flagged.

Lanre A.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Products encourages collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Collaboration Power
What is your favorite aspect of this product?
Ability to collaborate
What do you dislike most about this product?
Not as many connectors as Power BI
What recommendations would you give to someone considering this product?
Go for it. Really powerful product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Saty S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
Powerful BI with Seamless Cloud Integration
Likeliness to Recommend
What differentiates Looker from other similar products?
For Looker, one of the biggest advantages is its data modeling language, LookML, which allows data definitions to be reused and made consistent. The software that Looker works, on the one hand, differs from the common SQL-based type tools. The end result is Looker blurs the complexity and makes it smooth to explore data. This is how it is possible to work on one or the other without reinventing the wheel by rewriting the same query.
What is your favorite aspect of this product?
One of Looker key abilities that idiosyncratically sets it apart from its competitors is its flawless capability to link data visualization to just-in-time exploration. By means of the interactive dashboards and reports, decoding complex insights become a no-brainer to all participants leading to better decision-making.
What do you dislike most about this product?
Looker is a powerful tool, but the initial setup can be quite complex and it might take a lot of time, especially for those who are ignorant of data modeling and SQL. A smoother onboarding process would be advantageous.
What recommendations would you give to someone considering this product?
If you’re considering Looker, try out a trial version to get to know it better and understand how it can be a solution to your business challenges. Real world use cases that will be created during snapshot will help you to determine if it fits data modeling and visualization requirements good enough.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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