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Looker

Composite Score

8.1 /10

CX Score

8.5 /10

39 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

7% Neutral

93% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Data Modelling Tools

Spatial Analysis

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Vendor Capability Ratings

Average 82

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Customer Intelligence

Score 8.6

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.8

View Looker in this category (opens in a new tab)

Looker Reviews

Subhangi S.

Role: Information Technology
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Good for small analysis

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Lookers integration with GCP is quite good

What is your favorite aspect of this product?

Quick data analytics is just a few clicks away with this tool

What do you dislike most about this product?

Dashboarding can get a bit better in terms of look and functionalities

What recommendations would you give to someone considering this product?

If you have Tableau/Power BI, then Looker won't do more good to you

Pros

Reliable
Enables Productivity
Caring
Saves Time

Cons

Commodity Features
Less Efficient Service
Less Effective Service

Rob T.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Looker gives you the Lens you need !! (all of you)

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Integration and customization ability

What is your favorite aspect of this product?

Ability to pass Account Ids , Contact IDs for showing that specific data on the SFDC object pages

What do you dislike most about this product?

speed to render

What recommendations would you give to someone considering this product?

Look at all of your tools, both 3rd party and homegrown. ( SFDC, Snowflake.. ) make sure all play well with the tool. Talk to folks who sell / service a similar one(s)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Hemanshi M.

Role: Consultant
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Fantastic product!

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other similar products through its intuitive and user-friendly interface, robust data modeling capabilities, and emphasis on collaboration and data governance. It offers a unified platform that enables users to explore, analyze, and share data in real-time, making it easier for organizations to derive valuable insights and drive data-informed decision-making.

What is your favorite aspect of this product?

My favorite aspect of Looker is its powerful data visualization and exploration capabilities. The ability to create interactive and visually appealing dashboards and reports allows me to easily communicate complex data insights and engage stakeholders in a meaningful way.

What do you dislike most about this product?

While Looker offers a wide range of features and benefits, one aspect that I find challenging is the initial setup and configuration process. It can be time-consuming and require a solid understanding of data modeling and SQL queries to optimize the platform for specific use cases.

What recommendations would you give to someone considering this product?

For someone considering Looker, my recommendations would be to invest time in understanding the data modeling concepts and SQL fundamentals, as it will greatly enhance your ability to utilize the platform effectively. Additionally, leverage Looker's extensive documentation, online resources, and community forums to accelerate your learning and get the most out of the product. Lastly, collaborate closely with your team and stakeholders to align on data requirements and visualization needs, ensuring Looker is tailored to your specific business use cases.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

83 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

Subhangi S.

Good for small analysis

Likeliness to Recommend

Pros

Cons

Rob T.

Looker gives you the Lens you need !! (all of you)

Likeliness to Recommend

Pros

Hemanshi M.

Fantastic product!

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

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SAP BusinessObjects

Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Data Modelling Tools

Spatial Analysis

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training